Google Introduces New Shopping Tools Ahead of Summer Sales
Google is enhancing its shopping features to assist consumers in navigating the upcoming summer sales, catering to the growing interest in online deals. Key updates include:
Updated Deals Destination: Displays the latest deals from various retailers in a carousel format, organized by product categories, accessible on both mobile and desktop in the U.S.
Membership Price Display: Shows regular prices alongside discounted prices for loyalty program members, available for retailers like BestBuy, Petco, and Minted.
These updates may prompt retail advertisers to emphasize deals and special offers to feature in these new tools. With 44% of shoppers indicating that deal days encourage them to shop more, these features aim to help consumers find the best discounts using Google’s extensive Shopping Graph, which includes 45 billion product listings.
Overall, Google is positioning itself as a central hub for deal-hunting, potentially increasing its significance in the e-commerce landscape.
