Recent updates have boosted broad match performance by 10% for Smart Bidding advertisers. Besides the broad match update Google has released
four key updates to query matching and brand controls:
Key Updates:
Brand Inclusions in Broad Match:
New Recommendation: Easily identify and apply brand inclusions on your Recommendations page to limit traffic to selected brands while benefiting from broad match.
Brand Exclusions Across All Match Types and DSA:
Expanded Control: Exclude specific brands across all match types and Dynamic Search Ads to prevent ads from showing on undesired brand traffic, including misspellings and variants.
Increased Visibility in Search Terms Report:
Improved Reporting: Misspelled search queries are now reported with their correct spellings, making 9% more search terms visible on average.
Simplified Management of Misspelled Searches:
Easier Exclusions: One negative keyword can now exclude all misspellings, simplifying the process of blocking unwanted traffic.
These updates provide greater visibility and control, optimizing ad performance and driving better business outcomes.
