Google Enforces Certified CMPs for EEA and UK Ads

Google has sent me a reminder that from 16 January 2024, they will begin to apply the requirement of certified CMP’s that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK.

This policy covers publisher products like Google AdSense, Ad Manager, or AdMob.

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