Google Ads news
Image Ads in Pmax
Natasha Kaurra found this new setting in Pmax called image Ads.
What are image ads? An image ad is a type of advertisement that uses a graphic to promote your business.
These ads consist of an image provided by you featuring information about your business, services, or products.
Clicking anywhere on the ad directs people to your website. Image ads can appear on web pages and other places in the Display Network.
Your image ad can use a static image, animated image, or GIF, and can be in a range of sizes.
Shorter video enhancement
Felix Mayo found this new future in the video enhancement called shorter video.
With this feature, Google selects key moments in your video and creates shorter versions.
Sticky Label test
Gagan Ghotra & Barry Schwartz found out that Google is testing a sticky sponsored ad label for shopping!
Update on server-side error enhanced conversions
Matteo Zambon found out that the error was fixed. For more information about the error check this article.
Extra visibility Google Manufacturer Center
Casey Gill found out that Google Manufacturer Center is now showing under the sign-in menu alongside Merchant Center and Google Ads.
Conversion Funnel
Brent Neale discovered this new funnel segment a week ago.
But it did not work for that account.
He just searched for a new account and it works for that account!
Google announced a Fractional Uplift tool
Christoph Scherf posted about the new Fractional Uplift that offers an Uplift Modeling approach to identify customers who provide the right balance between incremental sales and cost, thus boosting their incremental ROI.
More information and details are available on GitHub.
New Merchant Center attributes and changes
Arpan Banerjee just sent me that starting April 9, 2024, Google is implementing several updates for Merchant Center:
– New product data specification attributes for AI-generated content in Shopping ads & free listings. Merchants must disclose text content created using generative AI using structured_title and structured_description attributes.
– Addition of loyalty_program attribute for setting up member prices and loyalty points, available in the US and JP.
– Introduction of auto_pricing_min_price attribute for setting minimum advertised prices.
– Updated guidance on installment-based offers, including a new downpayment sub-attribute.
– Addition of credit_type sub-attribute for vehicle ads under installment attribute to specify lease or finance( this is big for vehicle ads)
– Introduction of free_shipping_threshold attribute to indicate the minimum order value for free shipping, applicable globally.
– Updated guidance on the inclusion of government-imposed fees in the shipping attribute, advising not to include such fees
.The new attributes:
– [structured_title]
– [structured_description]
– [loyalty_program]
– [auto_pricing_min_price]
– [installment] (with sub-attributes: [downpayment] en [credit_type] [lease of finance])
– [free_shipping_threshold]
I will add these new attributes today to my Ads Settings Template!
CSS Summit 2024
Most important updates from CSS Summit 2024.
Google is testing with two new bidding solutions:
– Maximize profit bidding
– Smart bidding with discounts
Other changes and announcements:
– Google is testing search changes in different countries for shopping
– Google showed examples and results of FeedGen
– Talked about translation for feeds
– Google Shared trends for CSS
– CSS PDPS fully launched
For all the slides visit.
Bigger picture Ad
Bjorn Verbrugghe found this Ad, looks like Google is again testing with bigger pictures for Google Ads.
Changes Merchant Center
Changes Starting July 31, 2024:
Extension of delivery cost requirement to additional countries:
Delivery cost will now be mandatory and enforced in India and New Zealand. Offers without delivery cost will be disapproved in these countries.
Changes Starting September 1, 2024:
Optional pickup method for local inventory ads (LIAs): Merchants using LIAs with pick-up features will no longer be required to specify a collection method [pickup_method], simplifying inventory handling.
Removal of energy efficiency class attributes: The energy efficiency class attributes will be deprecated in favor of the certification attribute, aligning with updated EU energy efficiency labeling regulations.
Discontinuation of price attribute usage for deposits in combination with the installment attribute:
Previously, the price attribute was used for deposit pricing in installment payments.
With the addition of the deposit sub-attribute for the installment attribute, support for providing deposits via the price attribute will cease after September 1.
People also Consider
Anthony Higman found this new label on his brand ad called people also consider.
Small ad label test
Dario Zannoni found out that Google is testing with this very small Ad label!
Maybe this will work better 🤑.
BigQuery connection Google Ads
Ted Solomon found out that you can now connect BigQuery with Google Ads!
Get Phone number test
Mike Blumenthal found out that Google is testing with the Get Phonenumber call to action!
Retention Goal Pmax
Dario Zannoni found out that Google has updated Performance Max campaigns with the Retention Goal to boost customer loyalty and maximize lifetime value.
The goal is currently in beta.
Activation requires meeting specific criteria, including targeting purchase conversion goals, using a Google Merchant Center feed, and optimizing toward New Customer Acquisition Goals in “New Customer Value” mode.
Additional steps include defining a value for re-engaging lapsed customers and supplying a customer match list.
The Retention Goal’s support page is live, indicating an initial phase with limited access, with a broader rollout expected in the upcoming months.
<Review id>
Starting on July 8, 2024, a review id (<review id>) attribute will be required for all reviews when submitting a product review feed. A review ID is a permanent, unique identifier for a product review in a product review feed.
New Demand Gen Guide
Gokce Yesilbas has sent me a message that Google has shared what looks to be a new guide to create creative excellence. For more information visit this page.
Google Ads Similar product
Khushal Bherwani found this similar product shopping ad. Not sure if I have seen this before in a shopping Ad. But interesting to see.
New YouTube Ads video’s
This week Google has uploaded 4 new videos on their Google Ads Channel focused on smart bidding and Demand Gen! You can watch them here.
Ad group settings button
Thomas Eccel found out that Google has made an ad group settings button.
Before it was really hard to find the ad group settings, so definitely a positive change.
Update again
I just added the new shopping attributes to the shopping list and the CSS Summit.
I’m also adding a short walkthrough of a search campaign set-up and I’m showing you how you can adjust your Cookiebot banner with one click on a button and a new GCLID video!
For more information visit my website.
Goodbye Ad customizers
Navah Hopkins found out that Ad customizers will stop working for expanded text ads and dynamic search ads after May 31, 2024.
GA4
New Shortcuts GA4
Brais Calvo Vázquez found out that with the arrival of save comparison, GA4 gets new symbols to the interface:
– A new icon for comparisons that replaces the previous one and directly opens the new flow where we can choose an already saved comparison or create a new one.
– shortcut that allows you to open the interface reports directly
GA4 & Salesforce
GA4 has added Salesforce as a data source for Data Import.
Google Events
Think Global Miniseries 2024
In 2024, significant geopolitical and technological changes are reshaping the global landscape, presenting both opportunities and risks.
Leading performers are strategizing to seize emerging opportunities and anticipate potential challenges worldwide.
Google’s miniseries, “Think Global,” offers a three-episode framework for mastering international growth. In each episode, experts from Google and The Economist Group will:
– Analyze key trends shaping the future world.
– Explore future global business models.
– Share strategies for leveraging AI to convert global audiences into profitable customers.
Join at this page.
Upcoming events
Arpan Banerjee just sent me these upcoming events from Google!
April 11: Grow online sales
April 11: Grow offline sales
April 16: Increase Awareness
April 16: Generate leads
For more information go to this page.
New Ads Event
Craig Graham just shared that Google will hold a new event about the best of Google AI with the Ads Power Pair.
This session builds on previous discussions about durable measurement and now focuses on capturing demand.
Google’s product specialists will delve into Search and Performance Max the dynamic duo for reaching customers across Google’s channels and optimizing your ad spend.
Learn actionable strategies to maximize your ROI within today’s complex consumer journey join on this page.
Other upcoming events
Some of the upcoming Google Events that you can join
– Pmax Masterclass- Meet the Expert leads with Pmax
– Engage high-value customers with shoppable YouTube
– Google Programmatic Summit 2024
You can join here.