Google Ads news
IOS 17.4 update
Frederik Boysen just shared an awesome post about the iOS 17.4 update that is significant for marketers due to the potential impact on tracking and measurement.
While Consent Mode v2 has been a focus, Apple’s stringent privacy restrictions, like short cookie lifetimes and private browsing, have posed challenges.
However, the EU’s Digital Markets Act now allows third-party services on Apple devices, enabling alternative payment providers, app stores, and default browsers like Chrome and Edge.
This change could extend cookie lifetimes(if users download Chrome), benefiting Consent Mode v2 by improving measurement for consenting and non-consenting users.
For more information about these changes check his post.
Competitor Ads in your GBP
Anthony Higman found out that Google is running LSA on GBPs….
New conversion UI
Arpan Banerjee just texted me with this new Conversion Goals Look in Google Ads.
EMEA Product Kickoff H1 2024
Next Tuesday is the EMEA Product Kickoff H1 2024. During this Kickoff Google, you can learn about the latest product innovations and features from Google.
Register here.
Games 2024 Developer Summit
Google introduced new advertising tools and updates aimed at mobile app developers during the Games 2024 Developer Summit.
These include AI asset suggestions, real-time bidding buyers, an upgraded mediation toolkit, improved A/B testing, immersive in-game ads, and geo-based controlled experiments.
These updates are designed to enhance creativity, diversify revenue streams, and facilitate data-driven decision-making.
The enhancements aim to make campaign management easier and boost effectiveness, reflecting Google’s commitment to innovation in the games industry.
Reduce budget to
VIVEK GUPTA found out that Google is now displaying the “Reduce budget to” suggestion while changing the bidding strategy.
Conversion Diagnostic update
Thomas Eccel found out that Google Ads has upgraded its Conversion Diagnostic Tabs with a 3rd party cookie depreciation filter.
With this new feature, users can now monitor the status of their conversions actively. Google suggests checking this tab weekly.
New PmaxStellar
Arpan Banerjee sent me this week that Google has released a new Performance Max Masterclass.
Redesign the YouTube TV interface
YouTube is updating its TV interface to offer a more interactive experience without compromising immersion.
The redesign features a smaller video window alongside a column displaying viewing stats, channel information, comments, and shopping features.
This new approach aims to enhance engagement while maintaining easy access to essential video controls.
YouTube believes this dual-column UI will enable various new experiences, such as shopping and live sports updates, while also providing better access to features like chapters.
The update will roll out to the YouTube app on TV and YouTube TV subscribers in the coming days.
Grow Your Brand Awareness & consideration with AI-powered YouTube Campaigns webinar
This week Google held a webinar about YouTube campaigns. You can watch it back here or check the slides that I made.
Further roll-out asset generation
Kristian Maltzahn just got access to the asset generation beta for Pmax. Looks like Google is rolling it out further.
Google Ads API client Library
Georgi Zayakov just shared that starting from version 19.0.0, the Google Ads API client library for .NET will require .NET version 6.0 or higher.
Support for .NET Framework remains unchanged, with the minimum required version being 4.7.2.
Version 18.1.0 of the library, which supports Google Ads API v16, is the last version to support.NET 5.0. Security fixes will be provided until the sunset of Google Ads API v16 in January 2025, but no new features will be added..
NET 5.0 reached its end of life in May 2022, with Microsoft no longer providing security fixes.
Therefore, it is recommended to migrate to newer versions as soon as possible.
The library already supports newer LTS versions like .NET 6.0 and 8.0, with plans to support forthcoming LTS versions. Useful resources for the .NET upgrade are provided.
Error remarketing?
Mykyta Soima saw this at first and Bob Meijer just sent this post later to me! After searching further I also saw some other people posting about it.
It looks like Google is having an error or something with generating remarketing audiences…
I also saw some reactions that it could be just an interface problem and that it is still working. I still have to wait for a reaction from Google.
Product studio update
Product Studio is rolling out seasonal-themed templates and more seasonal-themed templates will be rolled out throughout the year.
Below are some examples:
– Mother’s Day
– Easter
– Spring
– St. Patrick’s Day
Google also shared the prompt for the picture: As the centerpiece on a white table, surrounded by iconic St. Patrick’s Day symbols like shamrocks, green top hats, and gold coins. Use a dynamic composition and bright, cheerful lighting, top view.
Access to customer match suspended
Kasim Aslam found out that if you do not agree with Google’s compliance for Customer Match your customer match will be suspended.
Demand Gen change
Thomas Eccel found out that Google Ads has added direct placement and YouTube Channel exclusion to Demand Gen campaigns
Version 23.0.0
Version 23.0.0 of the Android Google Mobile Ads SDK is now available. Google recommends upgrading as soon as possible to get our latest features and performance improvements.
News Pmax Script: PMax Placement Cleaner
Dmytro Tonkikh just launched a Google Ads Script: PMax Placement Cleaner!
Check it out here.
Update Google Ads settings template
This week I added again more videos and tips to the Google Ads Settings & tips checklist! Make sure to check it out on my website.