Google Ads Newsletter
Solutions launched
Georgi Zayakov found out that Google has now officially launched solutions. With this tool you can easily automate tasks in your account!
Types of solutions
- Account summary: Generates a report of the performance for a Google Ads account
- Ad performance: Generates a Google Spreadsheet with distribution charts showing an ad’s performance
- Account anomaly detector: Sends out an email when an account’s performance stats deviate significantly
- Link checker: Checks that URLs in ads and keywords don’t produce any “page not found” or other errors
- Flexible budgets: Dynamically adjusts campaign budget daily with a custom budget distribution scheme
- Common negative list: Simplifies management of negative criteria
Local Service Ads Update
Anthony Higman found out that Google is updating the verification process for Local Services Ads in the U.S., starting with smaller states and expanding gradually throughout the year.
The change requires certain professionals, like lawyers, to undergo identity checks in addition to license checks to prevent impersonation.
Advertisers will receive notifications to complete the verification process, and failure to comply within six days will result in ads being removed from search results.
The aim is to protect consumers and advertisers from impersonation scams and improve overall safety within the Local Services Ads program.
This is the first of several steps Google plans to take in 2024 to enhance protection in Local Services Ads.
Attribution models retired Merchant Center
Arpan Banerjee just send me this message. Keep in mind that on April 1,2024 some attribution models will be retired and updated to”Cross-channel data driven” in Merchant Center.
The Digital Markets Act (DMA) of the European Union comes into force this week!
The changes for DMA stem from extensive collaboration with various stakeholders and aim to balance innovation with regulatory requirements.
Key adjustments include modifications to search results, offering more choice screens on Android devices, additional consents for linking Google services, and tools for developers such as allowing third-party apps and app stores and alternative billing systems.
Transparency and data sharing enhancements are also part of the compliance measures.
For more information visit this link.
eBarometer February
In February 2024 new data from ProfitMetrics showed positive growth in e-commerce metrics compared to February 2023, with significant increases in revenue (+10.7%), gross profit (+15.1%), and orders (+11%).
However, there’s a concern as advertising expenditure has risen by +23.2%, leading to a decrease in return on advertising spend (POAS) by -6.6% and blended return on advertising spend (ROAS) by -10.1%.
The increase in ad spend is partly attributed to a rise in Google CPC by +11%, suggesting lower purchase intent from clicks.
The data, based on a robust dataset of various businesses and approximately 12.3 million orders, provides valuable insights for navigating the evolving e-commerce landscape.
Fo more information visit Frederik Boysen his post.
New CSS update
Wouter Veenboer just shared the new DMA update for shopping!
CSSs can now advertise their own product pages with shopping ads, in addition to advertising on behalf of merchants.
This could lead to:
– higher cpc’s
– volume and cost of CPC/affiliate goes up
– less impressions
– more competition
For more information read the blog.
Filtration Bubbles LSA
Anthony Higman found out that Google is now testing with new search filtration bubbles within the ad!
Dynamic promotions
I just received this mail from Arpan Banerjee and Felix Mayo. Looks like Google is again pushing dynamic promotions!
Generated AI images
In Ads Emirhan Bayutmuş just got acces to the new generated images with Google’s AI. More and more people are now getting acces.
Customer type rolling out further
Dario Zannoni found out that he got acces to the Ads’ new “Customer Types” feature.He found out that:
– You can only set one list for each customer type audience
– If you set the wrong type, you can easily remove it
– For GA4 audiences: Currently, you cannot remove customer types from these audiences.
For more information visit this support page.
Use this CTA for conversion tracking or lose insights
Peter Brouwer found out that you need to use this CTA if you want to use Google Ads only for your conversion tracking.
If you do not use this CTA you will make a tag with the GTAG and GA4.Looks like they are pushing GA4 conversions again!
Google launches a Marketing Mix Model
Marketers are facing challenges in measuring the effectiveness of their cross-channel media strategies due to fragmented media consumption and privacy changes.
Marketing Mix Models (MMMs) are gaining popularity as a solution, with 60% of US advertisers currently using them and more considering adopting them in the future.
To address this demand, Google is introducing Meridian, an open-source MMM aimed at providing accurate, transparent, and actionable insights.
Meridian focuses on innovation, transparency, actionability, and education to empower marketers in making informed decisions and optimizing cross-channel media allocation.
Meridian is currently in limited availability, with plans for general availability soon.
For more information visit this blog page.
New conversion columns
VIVEK GUPTA found out that Google is testing two new columns under the “Conversions” head called purchase value and purchase conversion.
120 countries max
Marco At PPCSauce found out that you can exclude 120 countries max in Google.
Ginny Marvin replied that you need to focus on positive targeting and that the maximum is based on simplification of the targeting.
Enhanced conversion will be migrated to account level
Google is pushing enhanced conversions for some time because of the depreciation of third-party cookies.
Account level enhance enhanced conversions should lead to easier implementation.
Change History Feedback
Google is nog asking feedback for the change history.
New Version 1.4
This week I launched version 1.4 of the Google Ads Settings template this update includes 5 how to video’s and a new Demand Gen checklist!
5 how to video’s:
– how to capture GCLID
– how to install consent mode v2
– how tot track Calendly
– how to instal e-com tracking for GA4
– how to implement the basic version of consent mode
For the template visit my website.
GA4
UA 360
Arpan Banerjee messaged me that starting March 2024, Universal Analytics 360 advertising features (remarketing, conversion export, bidding optimization) will no longer be supported for traffic from the European Economic Area (EEA).
Additionally, certain features such as realtime reporting and API, and realtime BigQuery export will no longer be supported on Universal Analytics 360 for all traffic.
Google Marketing Platform Admin API
Arpan Banerjee just texted me that google has announced the first version of a new API for GMP.
With this new API user can:
– upgrade or downgrade properties between standard and analytics 360
– link Google Analytics to organizations
Consent mode recommendation
Thomas Eccel found out that Google Analytics is now recommending to implement Consent mode.
Policy update
This is for my Belgium followers
On June 29, 2023, Google will update the Belgium country specifics of its Gambling and Games policy.
Google allows ads promoting the following online gambling as long as the advertiser is a licensed operator registered with Kruispuntbank van Ondernemingen (KBO) and provides a valid license:
– Lotteries
– Online casino games
– Online bingo
– Online gambling
Sports bettingAdvertisers must also be certified with Google. Refer here on how to apply.
South Africa & Belgium Healthcare and medicines
In March 2024, the Google Ads Healthcare and medicines policy will be updated to allow online pharmacies to promote their services in Belgium and South Africa, and telemedicine providers to promote their services in South Africa.
Gambling and games policy Romania
On April 5, 2024, the Google Ads Gambling and games policy Romania country-specifics will be updated to reflect updated gambling regulations and certification requirements.
Deprecation Bid Manager API Full Path and Path Attribution
Starting May 1, 2024, requests to retrieve, create, or run Full Path and Path Attribution reports through the Bid Manager API will return an error.
Google deprecated both report types in February 2024. Google announced this deprecation last November.
After deprecation, running a query using the ReportType FULL_PATH or PATH_ATTRIBUTION generates an empty report.
Existing Query and Report resources of these types are still retrievable, and report files generated previously will still be available.
Starting on May 1, 2024:
ReportType values FULL_PATH or PATH_ATTRIBUTION and the pathQueryOptions field will sunset.
As a result:
– queries.create requests using these values or fields will return an INVALID_ARGUMENT error,
– queries.get, queries.delete, and queries.reports.get requests retrieving resources using these types will return a NOT_FOUND error,
– and queries.list and queries.reports.list responses will not include resources using these types.
Google has added these details to our change log. To avoid an interruption of service, Google recommends that you stop creating, retrieving, or running any reports using these values before the applicable sunset date.