Below you find all the Google Ads news from week 13
Google Ads Safety report
Google has released the yearly Ads Safety report. Some finding:
– 5.2 billion ads were blocked or removed for violating policies
– 4.3 billion ads were restricted
– more than 6.7 million advertiser accounts were suspended for egregious policy violations.
– more than 1.5 billion ads were removed from Google Ads
– Google added or updated 29 policies for both advertisers and publishers in 2022(source).
Ads Transparency Center
Today Google announced the Ads Transparency Center. In the Ads Transparency Center you can find all ads served by verified advertisers.
Other things you can see:
– which ads were shown in a certain region
– the last date an ad ran, and the format of the ad.
The rollout of the Ads Transparency Center should be done in the coming weeks.
Link to slides & video Product Kickoff H1 2023
This week I got the email with all the slides from the Product Kickoff H1 2023 & the on-demand video.
Update Government documents
Google is making two new updates for Government documents and official services policy. The first change:
– the date that Google is enforcing policy changes is changing from March 31, 2023 to May 24, 2023
– Google is removing Germany as a region-specific exception under “Public road access fees and passes(more information).”
New Search terms insights for responsive Ads
Kevin Kaneria shared this new beta that shows the search term insights for each responsive ad!
New Gmail format?
Denie Geertzen shared this interesting Gmail Ad format with me that I have never seen before. Looks like this is a new Ad form for Gmail.
Verified advertiser
Wow! Google is testing with a blue tick mark icon on Search ads(source)!