Google Ad Manager is introducing updates to give publishers more control over direct sales ads on their reserved ad inventory.
These updates, based on partner feedback, include:
Creative-Level Ad Badging Controls: Publishers can disable ad badging disclosures for specific ads they manage.
Badging Scope Options: Publishers can choose whether ad badging appears worldwide or only in the European Economic Area.
Mute This Ad Sunset: The “Mute This Ad” feature will be removed for reservation ads to simplify the system.
These changes aim to reduce complexity and improve the ad experience by ensuring ads appear as intended and comply with regional regulations.
Despite the increased flexibility, publishers must still adhere to relevant ad regulations.
The updates will be rolled out later this year.
