SEA

Just talked yesterday with Frederik Boysen and he reminded me of this crucial consent tip: If you do not meet the conversion modeling requirements for consent mode it can be better to lower your ROAS, because you are missing conversions. The requirements: – you have a daily ad click threshold of 700 ad clicks over […]

Fernando Kanarski posted about the new WhatsApp extension. He added a bit more information in his blog post: – the extension should only show on mobile. – you can choose an opening message – it looks like it is also in beta in Brazil Check his blog for more information: https://lnkd.in/gq_2-fzM ———– ♻ Share and

Arpan Banerjee just found this weird Ad on Google. Is this a company that made a crazy mistake? ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai

Thomas Eccel found out that Demand Gen now needs a minimum budget. This should be the first time that Google does this. ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai

Dario Zannoni found out that Google has introduced a new tool called “Tag Diagnostics” aimed at helping users identify and fix issues with website tags for accurate measurement in ads accounts. It offers a “Tag Quality Score” with four levels of severity and provides detailed insights into detected issues. Accessible through the Google Tag configuration

Jaco Oosthuizen just tagged me in the message from Khushal Bherwani. In this message, he discovered that Google is now also testing the card ads on a desktop. Before this test was only live on the mobile. ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information

Google is testing with a new design for call extensions. ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai

Thomas Eccel found out that Google has released new keyboard shortcuts for Display & Video 360.

I made a free video on how you can measure a Purchase Conversion, with a dynamic value and order number. React with “conversion” and I will send it to you. ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai

I found these 12 tips from Google! We always complain about Google but these tips are solid and they should form the base for your account, I would only add make sure you have enough conversions for smart bidding. The 12 tips: Clarify Objectives: Determine your marketing objectives before creating your campaign to ensure effective