SEA
The old GCLID file that you can find on the webpage of Google does not contain the Ad User Data & Ad Personalization… The new file that you can find in your Ads account in the upload sections contains this section. So, it looks like you need to use the new file with the new […]
Don’t copy the old GCLID file? Read More »
Match types are getting looser especially exact. This is an overall trend that I spot in all my accounts. But it’s worse. Phrase match is also going broader… Without realizing it you are losing control. Now it’s time to take some control back. With Opteo, you now have the power to identify which N-Grams are
Phrase match is not phrase match anymore! Read More »
Google has announced the release of the Google Ads API v16_1.
Google Ads API v16_1 Read More »
In May 2024, Google will update the Regional Restrictions under the Political Content policy to include restrictions in Brazil.
Update to Political Content policy Brazil Read More »
Georgi Zayakov sent me a message that Reddit has introduced Dynamic Product Ads, a new feature in its shopping suite, now available in public beta. This addition allows advertisers to reach potential customers while they’re exploring, discussing, and deciding on purchases. Why it’s important: Reddit’s increased visibility in Google Search has likely led to more
Reddit has announced DSA for products Read More »
Yesterday during the Webinar about LinkedIn Growth I admitted that I add people. I do this in specific countries where I want to grow. I will search for specific job titles with the country filter. Look at the account to check if somebody is active. And I will add them.
How to expand your audience Read More »
Emmanuel Flossie discovered that Google has now restricted the ability to unlink yourself from a Google Merchant Center account when you are a standard user!
You Can No Longer Remove Yourself From Google Merchant Center Read More »
Just what everybody was thinking is happening again. The Cookie deprecation is delayed again. For more information, please refer to this link!
Google delays third-party cookie demise yet again Read More »
Francesco Greco has developed a custom Google Ads Responsive Search Ad performance script to simplify tracking of RSA’s The main features: – Exports your Google Ads RSA asset performance directly to Google Sheets for all ads– See ad strength and headlines and descriptions performance for set dates at a glance– Being able to drill down
