SEA

I just got a sneak peek of some slides of the PPC Mastery masterclass, that starts on 9 May. Want to join and take your PPC skills to the next level? Use the code: Adriaan and receive my Google Ads template for free. For more information visit: https://lnkd.in/gNU5iDXd

Google Ads news from week 18: New Custom search terms:https://lnkd.in/eGCtE5dvNew Pmax features: https://lnkd.in/eEmxgVQqUpdate to the Display & Video 360 API: https://lnkd.in/eitPC23KLimited Ad Serving: https://lnkd.in/eaWKUpAEAutomatically pause low-activity keywords: https://lnkd.in/e_xykWFPSurcharge for Italy, Spain, and Turkey:https://lnkd.in/eAkHhmdTConversion Goals Sub-Menus: https://lnkd.in/efSWz8MkDemographic insights Pmax: https://lnkd.in/eBtFQMzTSwiss users consent July 31: https://lnkd.in/eAdJpytSLess strict Google Exams: https://lnkd.in/e5b4iVxeUpdate to Google’s Privacy & messaging user message: https://lnkd.in/ecc_QAncEnter

1 January I had set the goal to reach 15 million impressions in 365 days. It’s now May and I’m happy to announce that I reached my goal. I thought this goal was way too high but now it feels like it was too low. Still on the path to reaching my other goals: 100.000

Google Ads news New Custom search terms Anas Siddiqui found this new custom search terms section in video ads. New Pmax features Google has announced new ways to optimize your Performance Max campaigns: 1. Tailor campaigns towards acquiring and retaining high-value customers with new customer lifecycle goals. 2. Utilize account-level IP exclusions to filter out

Bart van de Kamp & 🛰️ Yoann FERRAND found out that Google will introduce a feature that allows direct connection to Google Sheets to maintain ad audiences based on user IDs. This feature should go live in Q2.

Thomas Eccel found out that the Google Maps Search Ads are now also live in Europe. These Ads will lead to your GBP.

Google is promoting new strategies for advertisers to reach audiences on streaming platforms. During the IAB NewFronts event in New York City, Google announced its plan to centralize streaming ad purchases through its demand-side platform, Display & Video 360 (DV360), traditionally focused on web advertising. The key point: With the increasing fragmentation of streaming audiences

Thomas Eccel found out that Google has released the Salesforce direct offline event data import.

Thomas Eccel found out that once you launch a new campaign, and you have a Conversion Tracking in place. Google will direct you to the Google Tag setup with instructions.

This summer in Europe we have two big events: the Olympic Games and the EUFA EURO. These events could influence your advertisement strategy. So it’s better to start thinking about actions or about supply and demand for these events.