SEA

Interesting Brent Neale found this click and conversion explanation beta at the top of his account overview. It should be in Beta for some time but I did not see it a lot.

Natasha Kaurra found out that Google is now showing headlines, descriptions and images below the Pmax asset recommendation.

Google Ads Benchmarks 2024: New Trends & Insights for Key Industries WordStream by LocaliQ has released their Google Ads Benchmarks 2024: New Trends & Insights for Key Industries. Some key trends: – Click-through rate improved for most industries– Cost per click increased for 86% of industries– Conversion rate decreased for 12 out of 23 industries–

Smarter Ecommerce (smec) has released the market observer again. Below you see some charts that they have uploaded! For more information check: https://lnkd.in/eipwGJ7J

Apple is testing a feature called “Web Eraser” in Safari 18, allowing users to remove specific portions of web pages, including banner ads, images, text, or entire page sections. The erasure is persistent across browsing sessions, and Safari notifies users when visiting modified pages, giving them the option to revert changes. This feature seems inspired

Arpan Banerjee found the WhatsApp extension in April. And now Hana Kobzová found out that Google has released an article about it! Message assets in Google Ads let you set up an ad asset or button within your responsive search ads. Once set up, clicks from users are directed to WhatsApp, enabling customers to initiate

In June 2024, Google will limit the functionality of suspended accounts. Advertisers will be informed in-product that their suspended account will have limited functionality. They will be able to access their suspended accounts but will be limited to the following actions: – Billing options: Make a payment, download tax documents, add a payment method– Account

Carolin Carvalho da Silva & Thomas Eccel found out that Google Ads has rolled out a big update for Demand Generation campaigns, introducing the ability to select the preferred format for ads. This beta feature, called “Set ad format preferences,” allows advertisers to choose where their video ads will appear

Google Ads news from week 19: New segment options: https://lnkd.in/eBSghmWCGoogle raises ad prices?: https://lnkd.in/eYbn7htwGA4 Saved comparisons: https://lnkd.in/ejv4r4acDistance in Ad: https://lnkd.in/e5FR7i47New Pmax features: https://lnkd.in/e82Hf4aSE-barometer April: https://lnkd.in/ej7-ns44New bid option Google Ads: https://lnkd.in/ehGNhnbiLocal inventory Ads: https://lnkd.in/eVVP3XSsMore social proof in Merchant Center: https://lnkd.in/eVvCQdZVNew GTM feedback tool: https://lnkd.in/e_Cc4_T7Poland policy update: https://lnkd.in/eSTT3MzkPolicy change ticket events: https://lnkd.in/epjv3uJTError Google Ads Menu: https://lnkd.in/efwbqwamFeed changes:

🛰️ Yoann FERRAND & Mirai found out that the implementation of the Digital Markets Act (DMA) by Google has led to a significant decline in clicks and bookings for hotels using Google Hotel Ads in affected European Union (EU) markets. The changes, aimed at addressing self-preferencing practices by digital gatekeepers, have altered how hotel offers