SEA

Google has announced new Help articles on advanced data source management in Merchant Center Next. These articles provide step-by-step guidance to optimize your product data and resolve issues. The new Advanced Data Source Management add-on offers features like attribute rules and supplemental data sources to improve accuracy and enhance product information.

Report Files Download List in Instant Reporting: Display & Video 360 and Campaign Manager 360 will introduce a new page in Instant Reporting that allows users to view the status of downloaded reports and access them once they’re ready. User ID Redaction in Data Transfer Files: Later this year, Google will begin redacting user IDs

On July 15, 2024, the Google Ads Gambling and games policy United States country-specifics will be updated. Google will begin to accept and run ads for Daily Fantasy Sports operators in Alaska, California, Florida, Georgia, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Rhode Island, South Dakota, Utah, West Virginia, Wisconsin and Wyoming.

On July 15, 2024, the Google Ads Gambling and games policy United States country-specifics will be updated. Google will begin to accept and run ads for lottery-couriers in Arizona, Arkansas, Colorado, District of Columbia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota,

In July 2024, Google will update the Disclosure requirements for synthetic content under the Political content policy. Advertisers are now required to disclose election ads that contain synthetic or digitally altered content that inauthentically depicts real or realistic-looking people or events by selecting the checkbox in the “Altered or synthetic content” section in their campaign settings.

Microsoft has launched Property Center and the global availability of Lodging Campaigns. These features will help boost your bookings and streamline the management of Hotel Price Ads and Property Promotion Ads. For more information visit the link: https://lnkd.in/ez9gQZjD

Looks like Google still has some work to do for the Privacy Sandbox because it will take 60% of the revenue from pubslishers if it was released today (according to Criteo) For more information, please refer to this link!

Deprecating YouTube Other Content Types Exclusion Controls: – Effective: September 2024– Change: Embedded YouTube videos and Live streaming videos exclusion controls will be moved from line items to the advertiser level to simplify brand suitability management. Deprecating Digital Content Labels: – Effective: July 2024– Change: Digital Content labels (‘G’, ‘PG’, ‘T’, ‘MA’, and ‘not-yet-rated’) exclusions

Anthony Higman found out that Google Local Services Ads now being showcased at the top of results in the local business finder map!

Thomas Eccel found out that audience signals are in beta for App campaigns!