SEA

For users of Google universal Google sends this email saying that you need to Install GA4 or Google will do it for you…

Google is changing the content targeting in Google Ads. With the word to help you reach more potential customers, Google is simply saying: You get less control and we will show Ads to more people. An example from the Google Help page: “Your ads will target any of your selected content in your ad group.

According to Mauro Z. you can now also advertise on the Google Discover feed in Germany & France. Before Google Discover ads were unavailable in these countries.

Thomas Eccel found this new update from Google where they announced that Topics, Placements, Display/Video keywords will be consolidated into a single Content page and report. Exclusions will also be consolidated into a single report on the same page. Besides this, your ads will target any of your selected content in your ad group. If you targeted “bikes”

??????? ?????? ??? ??????????? ???????????? ?????? Google has updated and reorganized the Destination requirements policy! For more information check: https://lnkd.in/erkbFSFy ??? ?????????? ????????? Spotted by Kasim Aslam the new conversion dashboard! ??? ?????? ??? ???? There is a new Google Ads tool! On account level you can now add negative keywords. You can define up to 1,000 negative

There is a new Google Ads tool! On account level you can now add negative keywords. You can define up to 1,000 negative keywords to apply to all eligible campaigns. Be careful with this tool because like I said this is on account level! For the negative keywords that only apply to Pmax you still

Spotted by Kasim Aslam the new conversion dashboard!

Google has updated and reorganized the Destination requirements policy! For more information check: https://lnkd.in/erkbFSFy

Want to read more about match types? Then check out this documentation from Google: https://lnkd.in/e57-Uvuk

Google is testing a new trusted store badge in the paid results (source).