SEA

Today Google announced the launch of the YouTube Cost-Per-Hour (CPH) Masthead. This new option gives advertisers the chance to buy advertisement space during the hours around priority moments. Also, Google is bringing new measurement capabilities for the masthead. “In markets where the measurement partners permit, Nielsen and Kantar can now measure CPM masthead campaign reach. Kantar, […]

The book from Kasim Aslam agency Solutions 8 about Google Ads is out! Go check it out on: https://sol8.com/free-book

Below you see a preview video from Smarter Ecommerce (smec) about Google Merchant Center Next. This version of Merchant Center is still in beta.

With the new customer acquisition tool for Search you can: Value new customer: bid higher for new customersNew customers only: bid for new customers only. Be aware that to use this tool you need to provide Google new customer data. Besides this tool, Google is also busy with a new tool called High Value Optimization

Google has shared some documents that will tell users more about Search automation within Google Ads. In the first document, you get an in-depth look at how AI-powered Search Ads work to improve performance. In the second document, you can check the top 10 things you need to know from Google’s Search technical guide. Document

Google has provided a new overview of the three main Privacy Sandbox Ads APIs: Topics, FLEDGE & Attribution reporting API.

Search interest targeting and presence or interest exclusion will no longer be available in Google Ads. This update will start in March. For more information: https://lnkd.in/eND4Py2k

Google has announced some new search ads tool: – automatically created assets are available to all advertisers in English as an open beta– Google rolled out a new customer acquisition goal for Search campaigns globally For the automatically created assets, Google is also making some improvements: – Ad Strength will take both automatically created assets and

How do I Evaluate Search Partners? You read in the article fromAdalysis: Your PPC Recommendation Engine: https://lnkd.in/egMckEMS

Microsoft Ads unveils Lodging solutions and new Google import markets for Smart campaigns.