SEA

In the world of digital marketing, one of the most critical aspects of any successful campaign is targeting the right audience. This is where customer match comes into play. Customer match allows advertisers to target ads to specific customers based on their email addresses or phone numbers. However, the match rate for email-only targeting can

Below you find all the Google Ads news from week 13 Google Ads Safety report Google has released the yearly Ads Safety report. Some finding: – 5.2 billion ads were blocked or removed for violating policies – 4.3 billion ads were restricted – more than 6.7 million advertiser accounts were suspended for egregious policy violations.

Google has released the yearly Ads Safety report(source). Some finding: – 5.2 billion ads were blocked or removed for violating policies– 4.3 billion ads were restricted– more than 6.7 million advertiser accounts were suspended for egregious policy violations.– more than 1.5 billion ads were removed from Google Ads– Google added or updated 29 policies for

Google is making two new updates for Government documents and official services policy. The first change: – the date that Google is enforcing policy changes is changing from March 31, 2023 to May 24, 2023– Google is removing Germany as a region-specific exception under “Public road access fees and passes.” For more information check: https://lnkd.in/gKBqq5YZ

Today I got the email with all the slides from the Product Kickoff H1 2023 & the on-demand video. Slides:https://lnkd.in/gJgvpUYc

Microsoft announced that starting today they will begin a pilot to allow advertising for third-party government companies. This pilot is limited to the Microsoft Advertising Search Network & Microsoft Audience Network in the US. For this pilot Microsoft will consider the following government products/services : – recreational passes/licenses– vehicle registration and title services– vital records Advertisers

Today Google announced Ads Transparency Center. In the Ads Transparency Center you can find all ads served from verified advertisers. Other things you can see:– which ads were shown in a certain region– the last date an ad ran, and the format of the ad.

So a week ago I showed a screenshot that the search terms appeared under the insights & reports tab! Now I see this change happening in my Google Ads accounts. Besides this, you can also make a report in a campaign. I don’t know if I like this…