SEA

Nayan Prakash has sent me this picture where you can find a bit more information about how the Beta AI tool works for RSA’s!

A week ago Geert Groot sended me a AI that created Ads! Now more people are spotting the Google Ads AI that can help you create your Ad.

First click, linear, time decay, and position-based attribution models are going away… ? These models will all sunset in Google Ads & Google Analytics in September. For newly created conversion actions these attribution models will no longer be available in: – GA4 May.– Google Ads June Source

Matinique Roelse spotted this new notification in Google Ads. This notification reflects the news from two weeks ago that told advertisers that Google is changing their non-direct click import to full cross-channel conversions!

Alfred Simon found this option in his experiment that automatically applies the experiment if the results are favorable. I have never seen this before so it looks like this is a new option. Would you use it?

Saw this example of how Bing Ads look in Bing Chat. Curious what the performance of these ads will be.

Cool! Microsoft has created an overview of the updates for April these are: – professional Service Ads are now available globally– upgrading to Enhanced CPC– changes to broad match modifier– bulk operations in Asset Library– target bid value: New column for easier optimization

Sophie Logan spotted this crazy Google Ads Alert in the help articles!

In early 2023, Google announced that they would be introducing some significant changes to the Google Ads API. One of these changes was the introduction of automatic migration for image and location data, which would help to streamline the process of migrating this data from one Google Ads account to another. However, in a recent