How to filter out internal traffic
Want to filter out internal traffic in GA4? Then watch this video.
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SEA
SEA
Consent mode GTM
Did you know that you can manage consent mode in Google Tag Manager? For more information check this video from Google. Keep in mind that this video does not directly control the true user consent. It just shows a bit of how to work with this tool in GTM.
Google Ads news week 22
Below you find all the news related to Google Ads from week 22. Update Shopping and free listing policy Google announced that they have updated the shopping and free listing policy. In addition, they also launched more information about YouTube and Discovery Ads requirements(source). Campaign criterion simulations Campaign criterion simulations are being removed in the
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Update Healthcare & medicines policy
In June 2023, the Google Ads Healthcare & Medicines policy will be updated. With this update, Google will clarify restrictions around prescription animal medications that are not prone to human abuse or other misuse.
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Pmax feed only bug
The Pmax feed-only bug is resolved in the Google Ads UI!
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Pmax brand exclusion Live
Geert Groot found the new Pmax brand exclusion list in his account looks like this feature is slowly rolling out!
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Google Local Service Ads Mass Policy Violation
Google has sent a mass policy violation to advertisers. It is unclear if this is a bug or some sort of new enforcement.
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Pre-selected Ads option
Watch out! If you create a Google Ads account, in preferences there is a pre-selected option saying: “Suggested ads are automatically applied to your campaigns after 7 days”
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Keyword Planner update
Thomas Eccel found out that there are new features for the keyword planner called “New forecast views” and “Grouped ideas are now Keyword Ideas”.
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Merchant Center Classic or Next?
Google is now letting advertisers know if an article is written for Merchant Center Classic or Merchant Center Next.
Merchant Center Classic or Next? Read More »