DSA > Pmax recommendation
Thomas Eccel found a new feature again! This time he saw the recommendation to upgrade from a DSA to a Pmax campaign.
DSA > Pmax recommendation Read More »
SEA
Thomas Eccel found a new feature again! This time he saw the recommendation to upgrade from a DSA to a Pmax campaign.
DSA > Pmax recommendation Read More »
Since June 13 you need to add shipping cost or your products won’t be approved.
Mandatory shipping cost Read More »
Google is going to release new data about ads it serves in the EU and Turkey. This data will include: – advertisement Topic – targeting information – total number of recipients for each ad – subject matter of the ad– ad serving time period available
Google is going to release more Ad data Read More »
Konstantinos Papadopoulos shared some more information about the new brand list tool and how you can leverage this with broad match in your brand campaign.
Leverage broad match in your brand campaign Read More »
We already saw this feature a couple of weeks ago but now Google is rolling out the automatically created assets pilot on Performance Max campaigns for all advertisers.
Automatically created assets pilot Read More »
If Google is guilty of these charges they want to force Google to sell off parts of its business. EU regulators are accusing Google of favoring its own ad exchange AdX, Google is on both the supply and demand side of digital advertising. This creates “inherent conflicts of interest”, the Commission added.
Antitrust complaint against Google’s ad business Read More »
Google has tested two different menus in the last months and they have a winner. Below you find the new Google Ads menu. If you don’t like this menu you’ll continue to have the option to switch between the previous and new designs until 2024. Also, Google heard how important the search terms report is.
Google has sent Merchants an email asking them if they want to beta test a new call-to-action button. With this button, searchers arrive directly on your checkout page, instead of the product page!
Merchant Center Pilot Read More »
Konstantinos Papadopoulos shared this interesting slide with all the Performance Max announcements from GML!
Performance Max announcements GML Read More »
Google has confirmed that Gross Revenue becomes available to all publishers using Ad Manager 360 and to all advertisers using Display & Video 360. With this feature publishers and buyers can verify that there are no hidden fees in ad tech. For more information check: https://lnkd.in/eqdibVFN
Gross Revenue for Ad Manager 360 and Display & Video 360 Read More »