SEA

Google has officially announced that the Demand Gen campaign is out of beta. That means that from today on the rollout will start for all advertisers. Existing Discovery campaigns will be migrated to Demand Gen campaigns in early 2024. Some features of Demand Gen:  – DDA– bid strategies max clicks, conversions, or conversion value– more […]

Tiago Goncalves just shared this picture with me where Google is recommending URL Expansions as a must-have for Pmax!

Florin Caroli just shared this recommendation with me. Now I have seen this recommendation before but for some this maybe new.  Now Google is pushing to download the Google Ads mobile App, but with this App, you have fewer options than with your computer… I myself have the App on my phone and I have the

Does your clients wants a lot of calls? Try the Call Ads Format from Google!  Sometimes this format is forgotten and you don’t hear a lot about it, but Geert Groot reminded me about this format a few posts ago!

Thomas Eccel found out that Google is now showing a pop-up for the upgrade from Discovery Ads to Demand Gen Ads.

What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below: – Sunset Google Optimize & Google Analytics– Pmax experiments rollout– Shopping Ads for hotels and Pmax for hotels– High-Value Optimization for NCA in PMax– You can not use Content targeting anymore in video campaigns– Campaign-level brand exclusions

I can give my followers 50 dollars off the God Tier Framework from Ed Leake! In this framework, Ed shares a 400+ points interactive checklist with step-by-step build, audit and optimizations, bidding strategies, ad creation templates, and SOPs to scale accounts. With this framework, you can streamline your Google Ads optimizations & and improve your

Biggest Google Ads changes Q3: Similar audiences removed:https://lnkd.in/eXbnh4pgPagefeeds Pmax:https://lnkd.in/emQgTx5PExclude URL’s Pmax: https://lnkd.in/eHeZG2UKQR code call extension: https://lnkd.in/eZ9yV2xdNew Ads features Holiday season: https://lnkd.in/eJrM3d48Feed only gets extra inventory: https://lnkd.in/evAwdUySRemoving implicit target ROAS: https://lnkd.in/eUvnK6TiEnhanced CPC goes away: https://lnkd.in/esh8FgmjGoogle is going to replace Discovery Ads with Demand Gen Ads: https://lnkd.in/eaGqbTpiUpgrade vehicle Ads to Pmax: https://lnkd.in/ehe5qsTmBig changes in Tag Manager: https://lnkd.in/edhaPkmUNew Pmax audience signal: https://lnkd.in/eJDbqa6zAsset Group Reporting: https://lnkd.in/evfsFJ5dURL Rules Pmax: https://lnkd.in/eYzVe78bPerformance Planner:https://lnkd.in/eZD4YN2YSuggested headlines: https://lnkd.in/e6cp8tTUSearch

Google Ads released a lot of videos yesterday. No idea why they would release so many videos on 1 day. Also most video’s just summarize old updates.