SEA

So a lot of people were complaining about finding the campaign settings in the newest version of Google Ads. Looks like Google is now testing with a campaign setting button. I also found this for Ad group settings. This picture is from the old design but when I switched it was also in the new […]

I see Google talking more and more about automatically created assets with final URL expansions. I think that is a new focus for Google. 

SGE can now make images besides this change Google also introduced written drafts in SGE. For more information read: https://lnkd.in/dny29fWf

In August Android launched app-suggested Ads. Today some users got a notification about this feature!

Wow! Google has launched Google Ads Data Manager. With this product, Google will help businesses manage and use your 1 party data in one place. This tool will for example simplify the enablement of enhanced conversions for leads and Customer Match. Google Ads Data Manager is rolling out and will become generally available in Google Ads in early

Khushal Bherwani found this new LSA test from Google where Google is expanding the picture!

Google Ads has a serving and spending bug that is impacting advertisers. Google is aware of and is working on this bug. If you want to stay up to date check:https://lnkd.in/eRJqEZz6

Barry Schwartz found out that On October 31, 2023 Google will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. Some examples from Amit Saha are loyalty rewards/points, product free shipping, product or service free trial, game character extra life, and game character skin. For more information read the message

A month ago Arpan Banerjee sent me this new tool where Google automatically adds products in Merchant Center. Denie Geertzen just tagged me in the latest post from Martijn Beumerwhere he tells more about this feature.  One of the interesting things is that Martijn sees a gradual expansion of this feature across more and more Producthero Merchant Centers. So

Below you find the Pmax changes from 2023. Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. September: – Asset Group Reporting– URL Rules– Performance Planner– Suggested headlines– Search themes explanation August: – New Pmax audience signal– Upgrade vehicle Ads to PMax– Exclude