SEA

Google has released Ads Editor version 2.5

Google Analytics 4 is improving the filtering of automatically collected events from web data streams to address a subproperty filtering issue. Moving forward, all automatically collected ‘first_visit’ and ‘session_start’ events from web data streams will have the same event parameters as the first client-triggered event in a session. This ensures consistent and predictable reporting by

This week Mike Rhodes 💡 has released the newest version of his Pmax Insights script. You can buy this script at: https://lnkd.in/ebmU4nqR New for v36:– search category buckets based on a brand term you define– Product ID information, summary and product tables– ID & bucket data for assistance creating a supplemental feed If you buy this script you

DataFeedWatch by Cart.com has released its Multichannel Marketing Report. You can download it at: https://lnkd.in/e67yuSp2 Some findings: – East Asia has increased their use of channels– Most eCommerce sectors see a significant decline in channel usage– Search channels drop by a whopping 7 percentage points– Discount strategy on the rise: number of products discounted grew by almost

The Google Ads Gambling and games policy United States country-specifics will be updated. Google will begin to accept and run ads for sports betting from preliminarily state-approved entities in Maine.

Tinuiti has released their Digital Ads Q3 2023 benchmarks! Some findings: – Google Ads CPC’s are 4% up– Spend is up with 14%– Clicks are up with 8%– AOV is up with 1.4%– Shopping and PMax spend up with 16%– PMax has an uptick in video, display and non shopping spend. You can download the report

Tiago Goncalves shared this message with me! Looks like Google is now showing how much conversions has been processed with enhanced conversions!

Google will be implementing updated policy requirements for location assets in Google Ads starting from December 20, 2023. The changes involve restrictions on certain types of location assets. Assets representing locations that are closed, not recognized by Google, or do not match the business advertised (excluding affiliate locations) will not be allowed. Additionally, assets with

Google released these features for the Holiday Season: Small Business Attribute: Google is introducing a new “small business” attribute on Search and Google Maps. Merchants can identify themselves with this attribute, and products from these businesses will be labeled as “small businesses.” This helps shoppers support local and small businesses intentionally. Small merchants in the

Google has announced the launch of Display & Video 360 API v3 out of public beta and into general availability. With this launch, v3 becomes our recommended version, and our guides have been updated to reflect v3 features and conventions.