SEA

Thomas Eccel saw this implemented consent mode account banner. Google tells him that he needs to take action before March 2024, or his account can be impacted. Things are changing around consent mode and it is becoming more important!

Starting on March 29, 2024, the Content API for Shopping authentication method and tab in Merchant Center will no longer be available in the classic Merchant Center.

YouTube is enhancing its streaming experience with fewer ad breaks and new features. Responding to viewer preferences, YouTube is testing fewer, longer ad breaks for seamless viewing on connected TVs, resulting in longer viewing sessions. The platform will also display the time remaining in an ad break, offering viewers the option to skip to the

Search Engine Land just announced that Google is going to roll out a feature in the upcoming weeks for the 1% deprecation of Cookies in Q1 2024. They did not tell wich feature. For more information read:https://lnkd.in/eZEkEw6t

PPC Greg found out that the new finance policy is live and that it already triggers for words like appartements… Note Google is now investigating disapproved and limited ad issues following this policy update.

Google has sent me a reminder that from 16 January 2024, they will begin to apply the requirement of certified CMP’s that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK. This policy covers publisher products like Google AdSense, Ad Manager, or AdMob.

Thomas Eccel just messaged me that I’m listed on the top 50 most influential PPC expert list from Marketing O’Clock. Very cool! For more information, please refer to this link!

Thomas Eccel found these new device metrics in PMax!

Search Engine Land already released the news but now Freek Kampen found some more information and documentation from Google about the integration of enhanced conversions in GA4 and the rollout of protected audiences API. For more information about Enhanced Conversions in GA4. Frederik Boysen wrote a detailed post about it: https://lnkd.in/ezSQcai9

Google has released the trending page for 2023. For more information check: https://lnkd.in/gZQbhxgn