Marketing

YouTube & A.I.

We already knew that Google had plans to use A.I. in Ads but according to internal documents Google has also been testing PaLM 2 for YouTube content like titles, and descriptions according to internal documents. For creators, YouTube has been using this technology to experiment with the idea of providing five video ideas.

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6 new measurement tools in Chrome

Google has announced six new relevance and measurement APIs. These new features can generate interest-based advertising signals and correlate ad clicks or views with conversions. All without the use of third-party cookies. List of new tools: Topics: Generate signals for interest-based advertising without third-party cookies or other user identifiers that track individuals across sites. Protected

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Tesla Advertising

Interestingly at the annual meeting of shareholders CEO Elon Musk said that Tesla is going to start with advertising. Tesla has ignored paid advertising for years and people always said that the brand was strong enough to make sales without advertising. Maybe they try this because the market is getting more competitive. Also, I am

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