This new feature allows advertisers to use YouTube creator videos in their ad campaigns through Google Ads. These ads help achieve marketing objectives by adding authenticity, reaching new audiences, and providing diverse, trend-driven content. Partnership ads can be utilized across various campaign types, such as Video Action Campaigns, Demand Gen Campaigns, and Performance Max Campaigns. […]
Data freshness depends on how much events you have in 31 days. Below you see an examplem that for some big websites the processing time is longer. Picture from Himanshu Sharma
In September 2024, the Google Ads Gambling and games policy United States country-specifics will be updated. Google will begin to accept and run ads for sports betting from entities licensed by the Puerto Rico Gaming Commission in Puerto Rico.
New Gambling & Games Policy USA Read More »
Effective September 25, 2024, Google’s Gambling and Games policy in Germany will be updated. Only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification for the gambling products specified in the policy. Applications from advertisers of online gambling services that do not meet these
New Gambling & Games Policy Germany Read More »
Mike Blumenthal with a sharp analysis: “Google Maps cleans up icons and colors and makes maps more readable, So it’s easier to see the Ads “😂
Google Maps update! Read More »
Pmax campaigns are showing no data at the placement section. This is a bug and you should check the placement report at Insights and Report > Report Editor > Pmax placement.
Georgi Zayakov discovered that when creating a remarketing audience for YouTube Viewers you have the option to “Select a video made by a YouTube creator”!
Remarketing Audience for YouTube viewers Read More »
Some examples of the benefits of using Broad match and what these signals do. Want to test with broad? Make sure to start an A/B experiment!
Broad match benefits Read More »
Google has announced that by September 2024, all retailers will be upgraded to the new Merchant Center Next platform, which will replace the classic Merchant Center. This updated platform offers several enhancements, including: Product Studio: An AI-powered tool to help retailers create marketing content more efficiently. Enhanced Insights: A new analytics tab that provides comprehensive
Merchant Center Rollout Read More »
Found by Scott Carruthers, Google has started pausing low activity keywords in accounts…!
Start pausing low-activity keywords Read More »