Google is introducing automated lead credits for Local Services Ads (LSAs) starting in July.
This change aims to improve efficiency and fairness for advertisers, particularly benefiting those with limited resources by automatically crediting poor-quality leads without the need for manual disputes.
Key points include:
– Machine learning models will review all leads.
– Invalid leads will be credited automatically, usually within 30 days.
– Manual disputes for lead credits will no longer be necessary.
“Job type not serviced” and “geo not serviced” leads will not be credited.
– More leads are expected to be credited on average.
– Healthcare verticals and EMEA advertisers are excluded from this system.
Advertisers are encouraged to use the Lead Feedback survey to help enhance future lead quality.
This move highlights Google’s increased use of AI for quality control in its advertising services.
