Author name: Adriaan

New EV features Google Maps!

Google Maps is enhancing its support for electric vehicle (EV) owners, aiming to simplify their charging experience. New features include detailed descriptions of charging station locations, informed by user reviews. These descriptions will help users navigate complex environments, such as multilevel parking lots. Additionally, Maps will soon display real-time availability and charging speeds of nearby

New EV features Google Maps! Read More »

YouTube Shorts update

To enhance brand exposure through Shorts, YouTube has introduced new advertising opportunities such as YouTube Select Shorts. Advertisers can ensure their ads appear alongside top content in specific categories like sports, entertainment, beauty, fashion, lifestyle, food, recipes, gaming, and automotive. Successful case studies, like Brooks Brothers’ campaign, demonstrate the effectiveness of Shorts ads in driving

YouTube Shorts update Read More »

U.S. Paid Search Ad Revenue Hits Record High

In 2023, paid search advertising revenue in the U.S. hit a new high, reaching $88.8 billion out of a total digital advertising revenue of $225 billion. Although paid search remains dominant, its growth rate has slowed compared to other digital advertising formats. Despite challenges like rising costs and decreasing transparency, advertisers continue to invest in

U.S. Paid Search Ad Revenue Hits Record High Read More »