Author name: Adriaan

Deprecating YouTube Other Content Types Exclusion Controls: – Effective: September 2024– Change: Embedded YouTube videos and Live streaming videos exclusion controls will be moved from line items to the advertiser level to simplify brand suitability management. Deprecating Digital Content Labels: – Effective: July 2024– Change: Digital Content labels (‘G’, ‘PG’, ‘T’, ‘MA’, and ‘not-yet-rated’) exclusions […]

Anthony Higman found out that Google Local Services Ads now being showcased at the top of results in the local business finder map!

Thomas Eccel found out that audience signals are in beta for App campaigns!

Arpan Banerjee & Muhammad S. just sent me this message that Google will start collecting all conversions from your website, including those attributable to clicks on your web results on Google Search and other sources.

Francesco Greco just texted me that Google is discontinuing the SA360 legacy connector on June 30 & the SA360 Reporting API will be shut down. Supermetrics / Dataslayer and all the other connectors are having issues now because of this.

Just had a chat with Quincy Stjeward he told me that Demand Gen learns at ad group level. I did not know this and could only find this information. It makes sense because you can change some settings at ad group level that in other campaigns can only be changed on the campaign level.

Upcoming Reporting Updates for July 2024 Campaign Manager 360 and Display & Video 360: User ID Redaction: Starting July 2024, user IDs in Data Transfer files for Florida, Texas, and Oregon will be redacted due to new privacy legislation. Montana will follow in October 2024. This mirrors similar actions taken for California’s CCPA in 2020.

Google has released the container tag diagnostics tool now officially for GTM!