Author name: Adriaan

Emmanuel Flossie found out that Google Merchant Center has recently introduced a new feature that links your social media accounts to Merchant Center. This option is for now US-only.

Kevin Kaneria saw Headline & Description as an option under Assets. Keep in mind that this is still in beta. But very nice to see.

In the assets overview of one Google Ads account I now see symbols before the assets.

In one Ads account, I found out that custom video campaigns are split into: – get views– efficient reach If you want to optimize for video views select the get views. For impressions, you chose efficient reach.

Google is now using a heart symbol for product and brand consideration campaigns. Before they used ✨.

Within the new Demand Gen campaigns advertisers will be able to create Lookalike segments based on “seed lists” This Seed list can consist of first-party data & YouTube users. The segments can be set to: – Narrow (2.5% reach).– Balanced (5% reach).– Broad (10% reach). Demand gen campaigns can show on: – YouTube Shorts.– YouTube

In the documentation, Google is already talking about the classic Merchant Center Experience!

Below you find an overview of all the announcements from Google Marketing Live. The articles that Google uploaded were written in 6 subjects: Pmax & Search, Display & 360, App, Conversion tracking, YouTube, and Retailers. Below every subject you find the article/source. Pmax & Search Ads features: – new conversational experience in Google Ads– new