Author name: Adriaan

Want to level up your PPC Game? Follow these guys: – Ruben Runneboom– Frederik Boysen– Miles McNair– Bob Meijer– Geert Groot– Floris de Schrijver– Denie Geertzen– Bernt Muurling– Mike Ryan– Kirk Williams– Thomas Eccel– Floris van Vleuten– John Moran– Arjan Schoorl– Tiago Goncalves– Yoann FERRAND– Mike Rhodes– Jack Felstead– Tomasz Abbott-Wieczorek– Navah Hopkins– Kasim Aslam– Ed Leake– Timotheos T.– Maximilian vom Eyser– Anthony Higman– Barry Schwartz– Nils Rooijmans– Ginny Marvin– Matinique Roelse– Rudolph Dekker– Alex van de Pol– Teun van Gemeren– Jamie Leckie– Amalia Fowler– Boris Beceric ✅– Sophie Logan– Sofia Akritidou– Emmanuel […]

AlphaStreet shared this amazing infographic that shows some results of the 2023 Q3 earnings report. Some findings: – 21% growth in ad revenue– daily users have grown– monthly active users have grown– cost and expenses are down by 7%– headcount -24%– revenue grew by 23% For more information read: https://lnkd.in/etuFFyKE

If you use optimized targeting in your remarketing campaign it’s not remarketing anymore!  If you are running remarketing check your settings to be sure you are not using optimized targeting. You can see If you are using optimized targeting at audience segments. Opting out can be done in ad group settings when you click on

Beauty ads offer a tool that lets consumers preview what different products might look like on themselves.

Google is expanding support for YouTube Select forecasting in ReachPlanService to additional markets on November 14, 2023.  They introduced two new error codes in v15 of the Google Ads API to support these new markets. If you use this feature, make sure you update your code before November 14, 2023.

Microsoft Search & News revenue has grown by 10% in Q3. For the full statement: https://lnkd.in/g3Rbma2U

Thomas Eccel found this new feature in his Pmax Campaign called product type.

Arjan Schoorl found this new feature excluded themes! With excluded themes, you can exclude the following themes: – Content suitable for family– Games (fighting)– Games (mature)– Health (sensitive)– Health (source undetermined)– News (recent)– News (sensitive)– News (source not featured)– Politics– Religion These themes are replacing the content label: content suitable for families.