Author name: Adriaan

What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below: – Sunset Google Optimize & Google Analytics– Pmax experiments rollout– Shopping Ads for hotels and Pmax for hotels– High-Value Optimization for NCA in PMax– You can not use Content targeting anymore in video campaigns– Campaign-level brand exclusions

Google has launched the Privacy Sandbox Protected Audience API in Google Ads, Google Analytics, and Display & Video 360 platforms. This innovative API enables re-engagement for Display campaigns while prioritizing user privacy. With the impending end of third-party cookies, this technology provides a secure way to connect with website visitors, ensuring their privacy is protected.

Generative AI in Google Search expands to more than 120 new countries. No European countries are included… Google is also: – experimenting with a new way for you to ask follow-up questions directly from the search results page– adding more context to translating-extending the interactive way to see definitions to more areas, including coding and

Interesting article from The Verge! Is Youtube breaking the law by searching for Ad Blockers on your device? For more information, please refer to this link!

The Shopping ads and free listings Malicious or unwanted software policy will be split into 3 separate policies:– Malicious software– Compromised sites– Unwanted software. Google will begin enforcing these policies in October, with full enforcement ramping up over approximately 4 weeks.

Thomas Eccel found out that you can now choose a specific conversion in your performance plan!