ACC fully rolled out
Generative AI for automatically created assets is now rolled out for English language advertisers in the US and UK.
Test with blue text
Arpan Banerjee found out that Google is testing with blue text for the date range.
New email serie
Google has launched a new email series, designed to help partners optimize Google Ads campaigns.
Each email will be customized based on your client’s account setup, along with how Google’s recommended solution can improve campaign performance.
Creator promotions
Tiago Goncalves shared this new YouTube product that is now in open Alpha called creator promotions. With this feature you can use sponsored content videos and promote them as ads!
Gamification certificates
Tiago Goncalves found out that Google is now using more gamification to let users work for their certificates!
Google spacing
Just got a tag this morning from Adil Abbas about the spacing feature in Google Ads! Looks like they are giving more users now acces to this beta feature.
Reminder Enhanced Conversions
Google is now sending me reminders to implement enhanced conversions! Google is now focusing more on enhanced conversions because of the deprecation of third-party cookies.
New Google Ad Manager API
The new Google Ad Manager API is now available this new update brings for example: gross revenue metrics and new error messages. For the full list check this article.
Shipping cost mandatory
Arpan Banerjee received this email that he has to add shipping cost before July 31 for his products to be approved and displayed on Google.
Linked account and tagging moved to data stream
A week ago I already posted that LinkedIn accounts and tagging would be replaced to data streams. Now I have the first screenshots from Natasha Kaurra.
Delivery to collection points
Arpan Banerjee just got acces to the delivery to collection points.You can offer customers faster and more effective shipping.
I found one Google page about the delivery to collections points but that page is broken for me.
Carousel Ads
Arpan Banerjee send me the message that he sees more and more carousel ads in the SERP. I already posted about this a week ago but I also received some images from Tony Southgate. Looks like they are showing these ads to more and more people.
Disputing report IAB Tech Lab
Google is disputing a report by the IAB Tech Lab that claims the Privacy Sandbox could hinder effective advertising and disadvantage smaller businesses.
Google argues that the report contains inaccuracies and overlooks the broader goal of improving user privacy while enabling effective digital advertising.
They provide clarifications in four key areas and express openness to additional feedback from the IAB Tech Lab.
Despite their disagreement, Google confirms its commitment to phasing out third-party cookies and addresses concerns raised by the UK Competition and Markets Authority. For more information visti SearchEngineLand.
New Pmax series
On Feb 20 Google will kick off a new series: Answering Your Top Questions about Performance Max. I’m still waiting for more information about a URL.
Export reach report to Google Slides
Patrick Gehn found out that you can export the reach report to Google Slides!
Reservation Ads
A few months ago Google announced reservation Ads. Around that time you had to contact the team to get acces.
Now Patrick Gehn found some accounts that got acces. Looks like Google is rolling it out.
Reservation Ads includes self-service setup for:
– YouTube Select Lineups
– YouTube Select Shorts Lineups
– YouTube TV Lineups
– Cost-Per-Impression Masthead
– Standard Run of YouTube reservation
Technical Glitch
Google has acknowledged a technical glitch that caused overcharging for a small number of campaigns within Display and Video 360 from July to December last year.
Affected advertisers have been notified via email and will receive credit refunds. Google advises contacting sales teams for more details. For more information read this article.
Vehicle Ads Australia
Effective February 2024, vehicle ads will be available to Australian advertisers. Vehicle ads will be expanded to more countries at a later date!
Consent Warning
Users who fail to comply with the EU user consent policy risk having their accounts limited or suspended. Confirmed by Ginny Marvin yesterday! So make sure to implement Consent mode.
New Demand Gen Documentation
Dario Zannoni found out that Google has released new documentation for Ad Format Preferences in Demand Gen.
Demand Gen video ads can appear in :
– In-stream
– In-feed
– Shorts
When setting videos in Demand Gen campaigns, they automatically show in all three formats.The new Ad Format Preferences feature will give the option to choose video format preferences.
This option will be available when editing or creating Demand Gen ads. For the documentation go to this article.
Recently used
Thomas Eccel found this new attribute recently used in the Pmax column!
Google’s PMaxStellar Masterclass: Key Takeaways
Arpan Banerjee just texted me that the PmaxStellar is live! This video is perfect for everybody that is not familiar with Pmax.
Some subjects:
• Navigating Consumer Behavior & Marketing Evolution
• Launching PMax: A Step-by-Step Guide
• Achieving Marketing Objectives
• Mastering New Customer Acquisition
• The Power of Cross-Channel Bidding
• Campaign Success Through Quality Inputs
• Enhancements for Travel Goals
• Boosting Online Sales
• Optimization Best Practices for PMax
For the full video go to YouTube.
Tag Manager update
Geneviève Huskens posted that Google Tag Manager now offers native support for Match ID. Match ID is a unique, advertiser-created identifier that can be synced with Google to edit or attribute offline conversions sent to Campaign Manager 360.
Launch Google Ads template version 1.2
I have just released the Google Ads template version 1.2.
The updates:
– new sitelink recommendation
– 17 new tips
For the template visit this link.
GA4
New GA4: Consent Settings
Tamás Geiger found these new consent settings in a demo property:
– Ads measurement consent signals
– Ads personalization consent signals
– Verify data consent settings
GA4 – Measurement Protocol update
Brais Calvo Vázquez found out that Geographic information (country, city, etc.) is already propagated to the events sent through the Measurement Protocol! This update began on January 23 to GA4.
Trend detection
Google has introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. For more information visit this page.
Warning UA360 Users
UA360 users are now being warned to upgrade to GA4!
Policy Update
Google Ads Misrepresentation Policy
Navah Hopkins just posted this update to the Google Ads misrepresentation policy.
Deprecating Display & Video 360 API v2
Google is deprecating Display & Video 360 API v2 and will sunset v2 on September 3, 2024. Migrate to Display & Video 360 API v3 before the sunset date to avoid an interruption of service.