I launched my first product!
With all the Google Ads changes that I documented over the last years I found out that not everybody knows and understands all the settings.
Even worse, they use incorrect settings…That’s why I made a Google Ads Settings Checklist!
To make sure that you are taking full advantage of all the options you have in Google Ads.
The document costs € 75. But until Wednesday, it will be priced at € 50.
For more information on the template go to my website.
Tracking Deal
If you also want to get the most out of your conversion tracking I have another special deal until Wednesday.
If you buy the Advanced Conversion tracking mastery from PPC Mastery with the code: adriaan I will send you the document for free!
For the Tracking Deal visit PPC Mastery and use the code: adriaan.
Google Ads News
E-barometer January 2024
Fresh numbers are in for January 2024 in comparison to 2023, including e-commerce revenue, orders, ad spend, POAS, ROAS, and gross profit. Revenue is slightly higher than in 2023.
However, ad spend is up by +8.6%, making acquisition more expensive in 2024. On the positive side, gross profit has increased by +10.3%, surpassing the increase in ad spend, resulting in an overall increase in Blended POAS of +1.6% compared to the previous year. For more slides check the post from Frederik Boysen.
Further roll-out of new invoice overview
Thomas Eccel already saw it a few months ago. And now Patrick Gehn found again the new invoice overview in Google Ads.
Google checks consent mode
Ben Luong found out that Google can check if your consent mode is verified. For more information message your account manager.
New icons in Google Ads
Felix Mayo just discovered these new icons when you select a campaign type. Very useful.
Launch Tutorial Asset generation AI
Google launched the Google Ads Tutorials: Generative AI-powered asset generation for Performance Max! For more information go to their YouTube channel.
A new way to persuade you to use Pmax
Besides the new icons that were discovered by Felix Mayo Ana Perez found these new sizes for the campaign types. Looks like Google wants to persuade users to use Pmax more by creating a bigger section.
Alphabet 2023 Q4
Google has released its 2023 Q4 financial highlights.
– 13% more revenue
– YouTube Ads revenue grew by 15,5%
– Display Ads revenue shrinks by 2,1%
– Search networks revenue growth 12,7%
Total Ad revenue was a bit lower than what investors expected.$65.5 billion vs. $65.8 billion expected.
For more information read this page.
Some other information about the call from Google on Ads:
Ads and SGE:
Google is experimenting with ads native to SGE, aiming to enhance commercial journeys by displaying relevant ads alongside search results.
– Philipp Schindler, Google’s chief business officer, mentioned the success of ads positioned above or below the AI-powered overview in SGE.
– Recent launches include features like a one-stop deals destination, new filters (e.g., “get it fast”), and AI-generated gifting recommendations within SGE.
– Google has officially clarified that it has no plans to replace its advertising sales staff with AI!
Google Ads solutions
Mantas Mereckis & Sofia Akritidou found this new menu option in their Google Ads called solutions.
Now I have posted about this before because Dario Zannoni found some documents a few months ago about this. But now this tool is rolling out
With Solutions, you can create automated and customized workflows without making changes to the code.
For more information read this document.
New function Demand Gen
Just like Pmax, Demand Gen is also getting a lot of new functions. One of the functions that Maximilian vom Eyser announced today is the adding or removing of a feed. Before you needed to remove the campaign and start a new one!
Grammatical Mistake
Arpan Banerjee just noticed that Google made a small mistake in the new account anomaly detector in Solutions.
New Categories Local Service Ads
Anthony Higman spotted some new categories for Local Service Ads:
> Audiologist
> Massage therapist
> Occupational therapist
> Orthopedic surgeon
> Plastic surgeon
New Search Trends
Thomas Eccel found out that Google is now showing search trends under recommendations!
Carded Shaded Formats
Google Ads is testing with new carded shaded formats. Spotted by Barry Schwartz and Shameem Adhikarath .
Consent mode update
Starting March 2024, for customers who have implemented consent mode, their ad_storage parameter will be automatically mapped to the new ad_user_data parameter.
No action is required for existing users of consent mode for measurement purposes.
RSA updates
Teodor Yordanov already saw this change a week ago. Google can now only show 1 headline.
Google stated that this can lead to better performance in some cases! If you want insights into how often only one headline or description shows you can review the combinations report.
If you have assets that are pinned to headline position 1, headline position 2, or description position 1, they’ll continue to show.
Besides this change, Google also announced the roll-out of campaign-level headlines and descriptions.
This is ideal for upcoming sales! The last change that Google announced is focused on automated assets.
Now when you’re opted in to account-level automated assets, Google AI will create assets on your behalf and show them with your ad if they’re predicted to improve your performance.
Before, if you manually created image assets, site links, callouts, or structured snippets, they would always serve in place of their automated counterparts!
Google Marketing Expert Journey
Clemens Schuele reminded me that you can join the Marketing Expert Journey.
This online course helps marketers better understand and use Google’s digital marketing platforms.
With in-depth industry knowledge, you’ll discover advanced techniques to help optimize your campaigns and gain the industry-recognized Marketing Expert Journey certificate.
This course is created for marketing professionals looking to develop their digital marketing skill set in the Europe, Middle East, and Africa (EMEA) region. For more information go to their website.
New pop-up conversion removal
Arpan Banerjee found out that you now get a new pop-up when you try to remove a conversion.
Google pushing two solutions for third-party depreciation
Google has sent me two different emails with two solutions for the deprecation of third-party cookies. The solutions are the GTAG and enhanced conversions.
Sitelink with Lines
Barry Schwartz found out that Google is testing with lines between site links in Ads!
Audience insights video assets library
Patrick Gehn discovered these audience insights below his video assets in the asset library!
New feature Custom label audience lists
Dario Zannoni found this new documentation on audience customer type. Audience customer types are labels that you can assign to an audience list to help Google understand what stage of the customer lifecycle the customers in your audience list are at.
This feature can help to optimize your campaigns towards specific types of customers.
As Google releases additional customer lifecycle goals beyond new customer acquisition, such as re-engaging disengaged customers, labeling your audience customer types will become even more important!
Columns update Google Ads
Felix Mayo found out that Google has released an update for the columns. You now have recommended columns.
This column is based on your campaign settings and account settings!
Google Analytics
First official GA4 update 2024
Google has released its first GA4 update for 2024. In this update, they have added new help options to Google Analytics 4.
These new options are accessible through the help button in the top-right corner of Google Analytics
Learn about this page: Get detailed guidance on using the features on your current page.
Start tour: Open a guided tour, where available, that walks through key procedures relevant to the current page.
Get more help: Find information in the Google Analytics Help Center or join the Google Analytics Help Community for further assistance.
Send feedback: Encounter an issue? You can now share your feedback with the Google Analytics team.
Default all services GA4
Matteo Zambon found out that Google has updated by default all services enabled under GA4 data stream.
This is because of the Digital Marketing Acts. You can find this new feature Data Stream > Configure tag setting > click Show More > Manage data.
Play Console recommendation GA4
GA4 can now show the Play Console recommendation!
Looker Studio
Looker Studio Pro update
You can now use folders and subfolders to organize assets (reports and data sources) in team workspaces if you have access to Looker Studio Pro!
Policy update
Crypto Ads allowed USA
From this week Google is allowing some cryptocurrencies and related products in the USA. If you want to more about this change visit the documentation.
Google has announced an update for Display & Video 360 API
– A new floodlightGroups.floodlightActivities service that enables the programmatic retrieval of FloodlightActivity resources. This was previously only possible using Entity Read Files.
– Support of a new inventory source configuration field for YouTube & Partners Line Items.
Rollout AdMob Technical Ad Delivery
Google AdMob will roll out Technical ad delivery in Q1 2024. With this new feature, Google helps publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK).
Sunset Entity Read Files
On October 31, 2024, Display & Video 360 Entity Read Files (ERFs) will sunset.
Update Financial Products Kenya
In February 2024 Google will update the Financial products and services policy to allow the advertisement of Contracts for Difference and rolling spot forex in Kenya. Advertisers offering such products will be required to be certified by Google before they can advertise through Google Ads.