Google Ads news section
ACA To Ad level
Wow, Google is bringing Automatically created assets to the Ad level. Found by Anthony Higman.
Suggests auto-generated images Pmax
Joey Huijsmans just sent me that when adding images to Pmax ads. In the absence of horizontal images, Google Ads suggests auto-generated images from vertical assets with a blurred background. Had not noticed this before.
Automated lead credits for LSAs
Google is introducing automated lead credits for Local Services Ads (LSAs) starting in July.
This change aims to improve efficiency and fairness for advertisers, particularly benefiting those with limited resources by automatically crediting poor-quality leads without the need for manual disputes.
Key points include:
– Machine learning models will review all leads.
– Invalid leads will be credited automatically, usually within 30 days.
– Manual disputes for lead credits will no longer be necessary.”Job type not serviced” and “geo not serviced” leads will not be credited.
– More leads are expected to be credited on average.
– Healthcare verticals and EMEA advertisers are excluded from this system.
Advertisers are encouraged to use the Lead Feedback survey to help enhance future lead quality.
This move highlights Google’s increased use of AI for quality control in its advertising services.
Cross-Media Reach Measurement Tool
Google Ads has introduced a new tool called Cross-Media Reach Measurement.
This tool helps advertisers measure deduplicated, on-target reach and frequency across their video campaigns on YouTube and TV, providing a comprehensive view of their brand campaigns.
Key Features:
– Reach and Frequency: Measures unique users who have seen the ads across different devices, formats, sites, apps, and networks.
– Efficiency: Compares the efficiency of YouTube campaigns with traditional
TV.Reports:
– Digital Video Only: Available in all countries, measures digital video reach and frequency.
– Digital Video + TV: Available in selected countries, measures both digital video and TV reach and frequency using third-party data sources.
Usage:
– Go to the Measurement menu in Google Ads and select Cross-Media Reach.
– Choose the country and video campaigns.
– Run the report and adjust for age, gender, and time periods up to 92 days.
This tool provides advertisers with valuable insights to inform their video campaign planning and optimize their advertising investments.
Swiss consent mode July 31
Starting July 31, 2024, in compliance with the EU User Consent Policy, partners using Search Ads publisher products (AdSense for Search, AdSense for Domains, and Programmable Search Engine) must adhere to new consent management requirements when serving ads to users in Switzerland, as well as the EEA and the UK.
Partners must either:- Use a certified Consent Management Platform (CMP) that integrates with the Transparency and Consent Framework (TCF), or- Implement the “ivt” parameter in ad requests to allow ads using an invalid traffic-only cookie and local storage for both consented and unconsented traffic.
If these conditions are not met for Swiss traffic, search ads will not be served. Partners are responsible for ensuring the tools they use for gathering consent comply with relevant regulations.
Google will support partners during this transition. Partners should review the new consent management requirements and ensure their CMPs support TCF for Swiss traffic is already in use for the EEA and UK.
New shopping tools
Google Introduces New Shopping Tools Ahead of Summer SalesGoogle is enhancing its shopping features to assist consumers in navigating the upcoming summer sales, catering to the growing interest in online deals.
Key updates include:
Updated Deals Destination: Displays the latest deals from various retailers in a carousel format, organized by product categories, accessible on both mobile and desktop in the U.S.
Membership Price Display: Shows regular prices alongside discounted prices for loyalty program members, available for retailers like BestBuy, Petco, and Minted.
These updates may prompt retail advertisers to emphasize deals and special offers to feature in these new tools.
With 44% of shoppers indicating that deal days encourage them to shop more, these features aim to help consumers find the best discounts using Google’s extensive Shopping Graph, which includes 45 billion product listings.
Overall, Google is positioning itself as a central hub for deal-hunting, potentially increasing its significance in the e-commerce landscape.
UA error Looker Studio?
Isak Hedram found out that Looker studio is now showing a warning that this report uses UA data. In his case, it was not UA data but the announcement is new.
New tRoas Insight Box
Thomas Eccel found this new tROAS Insight Box for Pmax and Standard Shopping in Ads. Interesting insight!
New Brand inclusions
Brent Neale discovered that Google has released brand inclusions for search.
Your campaign will only serve for queries associated with the brands you select — available for Search campaigns.
France Healthcare and medicines policy
In August 2024, the Google Ads Healthcare and medicines policy will be updated to introduce a certificate for public health and safety awareness campaigns in France.
Consent signals?
Orestis Piskioulis found this Missing consent Signal status. Have not seen this before anybody else?
Google Search term update
Recent updates have boosted broad match performance by 10% for Smart Bidding advertisers. Besides the broad match update Google has released four key updates to query matching and brand controls:
Key Updates:
Brand Inclusions in Broad Match:
New Recommendation: Easily identify and apply brand inclusions on your Recommendations page to limit traffic to selected brands while benefiting from broad match.
Brand Exclusions Across All Match Types and DSA:
Expanded Control: Exclude specific brands across all match types and Dynamic Search Ads to prevent ads from showing on undesired brand traffic, including misspellings and variants.
Increased Visibility in Search Terms Report:
Improved Reporting: Misspelled search queries are now reported with their correct spellings, making 9% more search terms visible on average.
Simplified Management of Misspelled Searches:
Easier Exclusions: One negative keyword can now exclude all misspellings, simplifying the process of blocking unwanted traffic.
These updates provide greater visibility and control, optimizing ad performance and driving better business outcomes.
New recommended events
Brais Calvo Vázquez just posted that Igor Souza and Pablo Urueña found these new recommended events.
GBP Automated image assets exempt?
Anthony Higman discovered that it looks like GBP automated image assets are exempt from image asset requirements.
One week to review LSA pictures
Anthony Higman found out that it can now take up to a week to review LSA pictures!
Download Recommendations?
Small changes are also changes, PPCGreg found out that you cannot download recommendations anymore in his UI.
Diagnostics tool launch GA4
Arpan Banerjee just texted me that Google has officially added a new Tag Diagnostics tool to help you find and fix issues with your website’s tags so you can ensure your data collection is accurate.
You can access the tool from the Google tag settings and on the landing page of Tag Manager when issues are detected.
Product Studio Expansion and Feature Enhancements
June 2024 updates:
Product Studio is now available to merchants in the UK, India, and Japan.
Accessible to Merchant Center Next accounts in the US, UK, CA, AU, IN, and JP.Use the AI-powered tools via Merchant Center Next or the Google & YouTube app on Shopify.
New Updates:
File Upload: Upload new product images directly to Product Studio. Generate studio or lifestyle scenes and add them to your online store or download them for marketing channels.
New Themes: Introduced seasonal templates for wedding and vacation scenes. New holiday and seasonal themes will be added throughout the year.
Upcoming Features: Transform static images into eye-catching videos. Instantly generate visuals that match your brand’s style from one reference image.
Diagnostics tool GTM
Google has released the container tag diagnostics tool now officially for GTM!
Upcoming Reporting Updates for July 2024
Campaign Manager 360 and Display & Video 360:User ID Redaction: Starting July 2024, user IDs in Data Transfer files for Florida, Texas, and Oregon will be redacted due to new privacy legislation. Montana will follow in October 2024. This mirrors similar actions taken for California’s CCPA in 2020.
Conversion Modeling Updates:Safari 17+ Traffic: Conversion modeling for Safari 17+ traffic will be updated in Campaign Manager 360 and Display & Video 360, estimated for July 2024.
YouTube CTV Traffic: Conversion modeling for Display & Video 360 will now estimate conversions for YouTube CTV traffic, also estimated for July 2024.
Display & Video 360:Offline Reports Migration: Starting July 2024, customers will be migrated from offline to instant reporting in phases. Notifications will be sent within Display & Video 360.
Deprecation of Anonymous Inventory Modeling Dimension: The Anonymous Inventory Modeling (AIM) dimension will be deprecated.
Misconfigured Creative Tracking Events: If a misconfiguration exists between linked Campaign Manager 360 and Display & Video 360 accounts, tracking events for third-party creatives using the ${DC_DBM_TOKEN} macro with Requires ping for attribution will be dropped, leading to incorrect attribution in Campaign Manager 360 reports.
Exchange Name Change: The “YouTube & partners” exchange name will be changed to “Google & Network,” estimated for July 2024.
Time of Day Reporting: All hours will be reported as two-digit values (e.g., “00”, “01”, etc.) to allow proper sorting, estimated for July 2024.
Insertion Order Goal Renaming: The term “Goal” will be replaced by “KPI” (Key Performance Indicator) in insertion orders, affecting the UI, SDF, reporting, and the API, estimated for July 2024.
Google Ads template update
Another update this week for the Google Ads template! I have again added some PDFs, videos, and tips! For more information go to my website.
SA360 legacy connector & the SA360 Reporting API discontinuing
Francesco Greco just texted me that Google is discontinuing the SA360 legacy connector on June 30 & the SA360 Reporting API will be shut down.
Supermetrics / Dataslayer and all the other connectors are having issues now because of this.
Supplemental Feed MCN
🛰️ Yoann Ferrand wrote that Emma J. discovered that the Supplemental Feed feature is now available in Merchant Center Next. To check if it’s available in your account, you can go to Settings > Add-ons.