Google Ads news
New pMAX_ Implementation Request Template Design
Natasha Kaurra just sent me this new style for the pMAX_ Implementation Request Template. Besides style, some new columns, and switching some columns, the file also gained a new section.
Placement exclusions are now divided into:
– Placement Exclusions
– URL Level (up to 65k)
– Placement Excl List from MCC Ac (up to 250k)
Profit data pilot Google Ads
Felix Mayo just sent me this message that Google is going to test with profit bidding experiment in Q2 as a pilot.
Loyalty program available in Japan
Arpan Banerjee just sent me that the Loyalty program is now available in Japan.
Local sponsored ads
Khushal Bherwani discovered that Local pack ads are now appearing within the SERPs, not just in the dedicated local pack section!
Breaking news for responsive YouTube Ads
Niklas Hahn just sent me that YouTube Ads have changed. You can now run up to 5 videos at once and show 5 calls to action, 5 headlines, and 5 descriptions. This is big news!
Update 1.6
Just added some new tips, videos, and a shopping attributes file to the settings & tips checklist.
Will add the merchant center settings in the upcoming weeks. For more information check the template here.
New extension test
Khushal Bherwani & Barry Schwartz found out that Google Ads offers a feature for call extensions where a QR code appears on the screen, allowing you to scan it from your phone to make a call.
Now, Google is also testing sending this number to your phone via text or email.
Goodbye UA
Arpan Banerjee got this message that on July 1, 2024 GA4 will fully replace Universal Analytics.
This means that Google will begin turning off all Universal Analytics services and APIs. Analtyics will be inaccessible from that point.
Automatic Quota increase Content API Shopping
The Content API for Shopping now adjusts your product and account quotas automatically as your account grows.
Static quota charts have been removed from the published limits guide.
To check your current quotas, use the quotas.list service. Some errors like “too_many_items” or “too_many_subaccounts” require manual quota increase requests.
Automatic quota increases apply only to products and accounts services.
For other services or temporary increases, contact support with your Merchant Center ID, methods hitting quota limits, estimated calls per day, and reasons for the increase.
The general quota policy advises updating products twice daily and checking accounts once daily. For questions or concerns, reach out via the forum.
Search Ads 360 connector
After April 30, 2024, you will no longer be able to create new reports from this connector. Start using the New Search Ads 360 connector.
Error notification in Google files
Natasha Kaurra found out that Google is showing error notifications now also in files. Before we only saw recommendations that would boost the opti score.
Slider Ads?
Alexander Hatala discovered these Multiple ads in top positions on mobile. I have never seen this before.
New recommendation
Arpan Banerjee just sent me this new recommendation from Google Analytics 4!
Upgrade to Consent mode V2 message
Google is sending messages out to users that have implemented Consent mode V1 and not V2.
Related to your search test
Barry Schwartz found out that Google is now testing with the related to your search label!
Roll-out Data Manager
It looks like Google is now fully rolling out Data Manager because all my accounts now have access to this future and I also see a lot of people writing about it.
With the use of Data Manager Google simplifies the importing and activation of first-party data, aiming to alleviate the complexity of sharing and utilizing such data through easy-to-use workflows.
It centralizes data management controls, facilitating revenue growth and improved business outcomes.
The benefits include centralized management across Google products, inline education on first-party data value, streamlined onboarding, and collaborative workflows.
Data Manager offers three tabs for consolidating data sources: Connected Products, Google Tag, and Conversion.
It supports various connectors for importing and activating first-party data, including Amazon Redshift, Google Cloud Storage, Salesforce, and others.
These data sources can be utilized for Offline Conversion Import and Customer Match, with Salesforce exclusively for Offline Conversion Import.
The State of PPC Global Report 2024
The State of PPC Global Report 2024 is out! Go check it out here.
Cloud retail destination
Kristian Maltzahn found out that the Cloud retail destination is live. This feature was announced one week ago.
No longer possible to target YouTube channels?
Bernt Muurling found this new content section where you cannot select the channels anymore…
Now Renan Sevillano reacted this is probably a true view for action campaigns.
After you launch it and get a certain amount of conversions, you can’t add new channel
Ads in different positions
Harrison Jack Hepp found Ads in these unusual positions between the organic results. Looks like they are testing things again. For the video check this post.
Bugs
Customer match Conversion-Based audiences Bug
Sarai Rodriguez just sent me this Spanish message that there is a bug in the Customer match Conversion-Based audiences that will lead to a size of 0…
Google is aware of the problem and they are going to fix it.
Consent Mode V2 bug Fix
In this article, you read a great summary of Matteo Zambon on the drop in the Remarketing traffic because of Google Consent Mode V2. If you had a drop and if this is not fixed make sure to read this!
GTM Server-Side bug
Matteo Zambon wrote this work another amazing post about a bug related to GTM Server-Side and enhanced conversion in Google Ads settings, a small summary:
– If your configuration is at the account level, there are no issues (OLD configuration).
– If the configuration is only at the conversion level, GTM Server-Side tag doesn’t manage user_data parameters (NEW configuration).
To check if user_data for enhanced conversion is sent, look for the “em=tv.1~em” parameter.
If using only detail conversion settings in Google Ads, the solution for now is to use GTM Client Side Tag for GAds Conversion.
Finally, users are encouraged to report the issue to Google via the Help menu in Google Ads. For more information please check his post.