September 8, 2024

Thomas Eccel discovered this new AI help guide chat in DV360!

Francesco Cifardi discovered this new New card in the Insights tab called Performance Max Unintended Consequences. This Highlights all the unintended consequences of running Performance Max campaigns, including showing your ads to completely irrelevant audiences in completely irrelevant locations.

Dario Zannoni discovered a tweet from Satoshi And where he explained that Google has given us more control with this new feature in Optimized targeting.

If you start with a B2B account with a small budget focused on the lower funnel, this model below could be a good base.

I know Miles McNair even wrote a whole article about it so if you want to know more check that out: https://lnkd.in/ep6Qr8qf

Google Ads news from week 35: Video inventory update: https://lnkd.in/eMz23nTEPmax Bug: https://lnkd.in/ef-P-s_jNew Benchmarking in GA4: https://lnkd.in/eiPjZ6ERNew ad format test: https://lnkd.in/e2spMbwdNo more Auction insights in Looker studio: https://lnkd.in/eU-TXasKNew title copy: https://lnkd.in/e-vB8m3hInternal tool error: https://lnkd.in/efw-wZksNew GA4 recommendation:https://lnkd.in/eBseu4pALimitations Ads: https://lnkd.in/epPJFQ9rNew AI option: https://lnkd.in/eYZPx8rWNew Tools to Enhance Your First-Party Data Strategy: https://lnkd.in/euPsHQ5MNew Holiday tips: https://lnkd.in/emE_U-kgNew Tag Manager feature:https://lnkd.in/ekbPqMNNGambling policy

Google Ads news Policy for video inventory On 23 September 2024, Google will move the existing policies for video inventory from the Google Publisher Policies to a section under the Google Publisher Restrictions as video inventory restrictions. Video inventory that contains content which is restricted, as specified under the list of Video inventory restrictions, may

Hana Kobzová discovered that Google Ads is now testing with a grey background for the new pill formed assets!

Thomas Eccel discovered a new alert when setting up a demand gen campaign! This Alert notified him that all of the conversion actions have not received any conversion in the last 7 days.