July 30, 2024

GA4 update

Configuration requirement for automatically collected events: You must now have a configuration command or the Google tag installed on a web page for automatically collected events to be sent. This update prevents automatically collected events from being sent independently of the tag configuration, which previously caused (not set) attribution values to appear in reports. Improvements […]

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Four Tips to Boost Sales During the Back-to-School Season

Four tips to maximize sales during the back-to-school season from Google: Attract price-conscious shoppers with competitive pricing: Use Google’s new automated discounts (beta) to optimize and display the ideal sale prices for your products across your Shopping ads and product landing pages. This system considers market signals like price competitiveness, seasonality trends, and shipping costs.

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