June 27, 2024

Google Ads has introduced a new tool called Cross-Media Reach Measurement. This tool helps advertisers measure deduplicated, on-target reach and frequency across their video campaigns on YouTube and TV, providing a comprehensive view of their brand campaigns. Key Features: – Reach and Frequency: Measures unique users who have seen the ads across different devices, formats, […]

Google is introducing automated lead credits for Local Services Ads (LSAs) starting in July. This change aims to improve efficiency and fairness for advertisers, particularly benefiting those with limited resources by automatically crediting poor-quality leads without the need for manual disputes. Key points include: – Machine learning models will review all leads.– Invalid leads will

Yes, you can post the same post later. Especially if you gain followers. Repurpose your best items a few months later. A lot of people forget your content or a lot have not seen it. Good luck.

Google Ads news from week 25: Reminder charge changes: https://lnkd.in/eVbyARUZGoogle expands brand safety and suitability: https://lnkd.in/exPnDyDaGA4 advertising segments: https://lnkd.in/ea4vtzTUDeprecation Buy On Google Data: https://lnkd.in/eD5qTJMyInstacart YouTube Ads: https://lnkd.in/e9frnqfYEnd to UI Design: https://lnkd.in/eiaUvsSxChange imported conversion: https://lnkd.in/evmsyJbZAdded support for managing keyword targeting: https://lnkd.in/epniZ8iUMessages launch different states: https://lnkd.in/eZJsWFdDAdvertising segment: https://lnkd.in/eeWYCVEbImage editing live: https://lnkd.in/edg9h8mtChange in definition Merchant Center: https://lnkd.in/eqm56-RWInstant reports:

New Google Ads template edition This week I have added more than 70 new pdf to the Google Ads template! If you want more tips and insights into Google Ads make sure to check it. This template will be updated every month and you will always have access to these updates. For more information visit

Thomas Eccel found out that Google has updated the UI of the Advertising report! This new design encourages you to select an Advertising Report or Publishing Report.

Mike Ryan found out that Google is already persuading users to link the services if you have not linked them.

We have reached 45K subscribers to the Google Ads newsletter, the goal of 50k this year is close:). Thanks everybody for subscribing. Have not subscribed yet? Go to: https://lnkd.in/edQGSsmr

Anthony Higman found out that Google is launching Automatically Created Assets at the campaign level using generative AI. Automatically Created Assets will leverage your ads using generative AI. Google says that this will enhance your RSA (Responsive Search Ads) ad strength and fill in the gaps in your RSAs. It’s still unclear when these will