May 2, 2024

Dario Zannoni found this documentation about Google Performance Max for Marketplaces. This campaign type is a specific type of Performance Max (Pmax) campaign that connects directly to a Marketplace system, allowing sellers to advertise only their own products. Here’s a summary of what it involves: – No Website or Merchant Center Required: Sellers don’t need […]

Google shopping ads will no longer allow: – Promotion of services that generate, distribute, or store synthetic sexually explicit content or synthetic content containing nudity. This includes services that create “deepfakes” and other manipulated imagery. – Ads for content that provides instructions on the creation of synthetic sexually explicit content or synthetic content with nudity.

In May 2024, the Google Ads Inappropriate content policy will be updated to prohibit promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity. Google will begin enforcing the policy update on May 30, 2024.

New recommendation GA4: https://lnkd.in/e864S6ifSave comparisons: https://lnkd.in/eQnAn9NaGA4 & Salesforce: https://lnkd.in/eXhwVpDpGA4 – Plugin updates for Google Sheets: https://lnkd.in/e8aKGsUzPrivacy control guide GA4: https://lnkd.in/eQx2c8EAAds recommendation GA4: https://lnkd.in/eVVvWEbZNew GA4 audiences: https://lnkd.in/ew22G4CHImport User Data GA4: https://lnkd.in/e7AWXyvd

Georgi Zayakov just sent me a message that Google has launched a new shopping experience to help users find Mother’s Day gifts easily. Purpose: This new shopping feature helps you find the perfect Mother’s Day gift from Google’s vast database of product listings, letting you browse and compare prices across various retailers. How to Use:

Retention Goal in Pmax: Google has updated Performance Max campaigns with a Retention Goal to boost customer loyalty and maximize lifetime value. The goal is currently in beta and aims to re-engage lapsed customers. To use it, you’ll need a Google Merchant Center feed and specific targeting criteria. Source: https://lnkd.in/eA7HEPKK Image Ads in Pmax: Google

Google Ads news Profit data pilot Google Ads Felix Mayo just sent me this message that Google is going to test with profit bidding experiment in Q2 as a pilot. Loyalty program available in Japan Arpan Banerjee just sent me that the Loyalty program is now available in Japan. Local sponsored ads Khushal Bherwani discovered

Tejas Tank just sent me this picture that shows a new section in the Google Smart campaigns.

The May Masterclass from PPC Mastery starts already next week! During this 4-week online training program you receive 5 LIVE 2.5-hour workshops packed with advanced tactics, strategies, and experiments to up your game as a Google Ads Specialist. Now I can give you guys a special code. If you buy it with that code you will get