AI Essential recommendation
Natasha Kaurra just sent me the AI Essential recommendation a week ago, but now she found out that Google is also using this for the broad match recommendation!
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May 1, 2024
Google is testing pause ads on YouTube
Georgi Zayakov just sent me this article about Google which is testing pause ads on YouTube and showing more Ads. This leads to more revenue but users are also more unhappy with YouTube..
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New Pmax features 🚨
Google has announced new ways to optimize your Performance Max campaigns: 1. Tailor campaigns towards acquiring and retaining high-value customers with new customer lifecycle goals.2. Utilize account-level IP exclusions to filter out irrelevant traffic and focus on reaching relevant audiences.3. Experiment in real-time within a single campaign to test optimization strategies, starting with Final URL
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