Craig Graham just shared that Google will hold a new event about the best of Google AI with the Ads Power Pair. This session builds on previous discussions about durable measurement and now focuses on capturing demand. Google’s product specialists will delve into Search and Performance Max – the dynamic duo for reaching customers across […]
Gokce Yesilbas has send me a message that Google has shared what looks to be a new guide to create creative excellence. A summary of the key tips from the “Creative Excellence Guide for Demand Gen Campaigns”: Use a combination of videos & images: Engage audiences throughout the decision journey by combining video and image
New Demand Gen Guide Read More »
Starting on July 8, 2024, a review id (<review id>) attribute will be required for all reviews when submitting a product review feed. A review ID is a permanent, unique identifier for a product review in a product review feed.
Review ID Now Mandatory for Product Reviews Read More »
ProfitMetrics.io just announced a shopping booster! With this tool, you can maximize your results for Pmax by placing products in buckets. With the use of POAS > Server-Side tagging and product bucketing based on performance your campaign is set up for success. I have uploaded some important slides below. But if you want the full
Maximize your Pmax results with Shopping booster 🚨 Read More »
Dario Zannoni found out that Google has updated Performance Max campaigns with the Retention Goal to boost customer loyalty and maximize lifetime value. The goal is currently in beta. Activation requires meeting specific criteria, including targeting purchase conversion goals, using a Google Merchant Center feed, and optimizing toward New Customer Acquisition Goals in “New Customer
Retention Goal Pmax Read More »
TikTok introduced three innovations in brand suitability, enhancing advertiser choice and control over where their ads appear on the platform’s For You feed. These innovations include Category Exclusion and Vertical Sensitivity controls, along with a unified Brand Safety Hub in TikTok Ads Manager. These tools aim to provide advertisers with more customizable options to align
TikTok introduces innovations in brand suitability Read More »
Who can tell this better than Miles McNair? Miles has grown his following in the last 2 years to 50K and he consistently creates highly valuable content with a good mix of personal branding. How does he do this? And what are his best practices? You will find it out on 23 of April. Join
How do you create LinkedIn growth? Read More »
Mike Blumenthal found out that Google is testing with the Get Phonenumber call to action!
Get Phonenumber test Read More »
Ted Solomon found out that you can now connect BigQuery with Google Ads!
BigQuery connection Google Ads Read More »
Dario Zannoni found out that Google is testing with this very small Ad label! Maybe this will work better 🤑 ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai
Small ad label test Read More »