March 18, 2024

Google Ads news week 11 – sponsored by ProfitMetrics.io

I’ve included below all the Google Ads news from week 11: IOS 17.4 update: https://lnkd.in/ej73gbVGCompetitor Ads in your GBP: https://lnkd.in/eNyj6p2vNew conversion UI: https://lnkd.in/ej9Fj_RREMEA Product Kickoff H1 2024: https://lnkd.in/ekghfZMJGames 2024 Developer Summit: https://lnkd.in/eSuYe6nKReduce budget to: https://lnkd.in/eJBez-S2Conversion Diagnostic update: https://lnkd.in/er25gejZNew PmaxStellar: https://lnkd.in/e72uE4pyNew YouTube TV experience: https://lnkd.in/e2Udi2pWMeet the Expert, YouTube campaigns webinar: https://lnkd.in/ehay8yxEFurther roll-out asset generation: https://lnkd.in/exAaFCNpGoogle Ads

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Big companies are winning with consent mode

With conversions big companies are profiting from Google and this is happening again with consent mode. Now for conversion bidding strategies Google needs enough data. For conversion modeling this is the same case. This is again a loss for smaller companies who can’t reach these numbers. And therefore won’t profit from more insights and better

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Google Ads newsletter – week 11 sponsored by ProfitMetrics.io

Google Ads news IOS 17.4 update Frederik Boysen just shared an awesome post about the iOS 17.4 update that is significant for marketers due to the potential impact on tracking and measurement. While Consent Mode v2 has been a focus, Apple’s stringent privacy restrictions, like short cookie lifetimes and private browsing, have posed challenges. However,

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