March 11, 2024

Anthony Higman found out that Google is running LSA on GBP’s….

Frederik Boysen just shared an awesome post about the iOS 17.4 update that is significant for marketers due to the potential impact on tracking and measurement. While Consent Mode v2 has been a focus, Apple’s stringent privacy restrictions, like short cookie lifetimes and private browsing, have posed challenges. However, the EU’s Digital Markets Act now

I have created a free how to video for enhanced web conversions! React with “enhanced” and I will send it to you for free. If we are not a connection make sure to add me and send the text enhanced also!

The concept of Marginal ROAS focuses on the additional value or revenue you get from additional spend. The theory of Google is that Maximize conversion value bid strategies or ROAS, perform best when they can optimize for the highest-value conversions with as much flexibility as possible. When you constrain or narrow where Smart Bidding can

I’ve included below all the Google Ads news from week 10: LSA update: https://lnkd.in/ezx_RNhbSolutions live: https://lnkd.in/ep7bKi25Attribution models retired Merchant Center: https://lnkd.in/egbF57HGDMA is live: https://lnkd.in/e3bJ5n3HE-barometer February: https://lnkd.in/eeFwkpM2CSS update: https://lnkd.in/e8SRERXsNew LSA format: https://lnkd.in/e5jRXa7pDynamic promotions: https://lnkd.in/efhgvFutGenerated AI images: https://lnkd.in/eTMvB9rpCustomer Match type live: https://lnkd.in/eU4YNeQNNew CTA conversion tracking that could limit performance: https://lnkd.in/en6ru2WTGoogle launches a Marketing Mix Model: https://lnkd.in/egFSnEHXNew conversion

Google Ads Newsletter Solutions launched Georgi Zayakov found out that Google has now officially launched solutions. With this tool you can easily automate tasks in your account! Types of solutions Local Service Ads Update Anthony Higman found out that Google is updating the verification process for Local Services Ads in the U.S., starting with smaller

So your in E-commerce, you have implemented Consent mode V2. And your still have poor remarketing? This could be your case because a lot of companies don’t measure the productid. Make sure to check it at: – shared library– audience manager– your data source– check details Google Ads tag

Besides using keyword insertion for headlines you can also use it in your description or display URL.