March 8, 2024

Guys make sure that the default of your non-necessary parameters for consent mode is by default denied! Otherwise you are violating the GDPR rules.

Marco At PPCSauce found out that you can exclude 120 countries max in Google. Ginny Marvin replied that you need to focus on positive targeting and that the maximum is based on simplification of the targeting.

Please make the lists automatic up to date with an Integration. Some lists really go back 6 months to a year.

VIVEK GUPTA found out that Google is testing two new columns under the “Conversions” head called purchase value and purchase conversion.

Marketers are facing challenges in measuring the effectiveness of their cross-channel media strategies due to fragmented media consumption and privacy changes. Marketing Mix Models (MMMs) are gaining popularity as a solution, with 60% of US advertisers currently using them and more considering adopting them in the future. To address this demand, Google is introducing Meridian,

Vijay Chauhan 📈 found out that Bing is advertising with Google Ads!

Peter Brouwer found out that you need to use this CTA if you want to use Google Ads only for your conversion tracking. If you do not use this CTA you will make a tag with the GTAG and GA4. Looks like they are pushing GA4 conversions again! I don’t understand why they are doing

Starting March 4, 2024, before you can show ads via AdSense for Search (AFS) on a new site, you’ll need to add your site to the Sites page in your AdSense account. Each new site will go through a verification process that checks that you own the domain or have the ability to modify its content. The