March 2, 2024

This one is for all my followers who don’t want to read the super long list of updates. The most important updates: Google Ads RSA update: https://lnkd.in/etxcbErQNew feature Custom label audience lists: https://lnkd.in/eMEXuq8FColumns update Google Ads: https://lnkd.in/e7pKBEmTGoogle is sunsetting Commissions (per Stay) and Commissions (per Conversions) bid strategies: https://lnkd.in/eyPtJ8msCarousel Ads: https://lnkd.in/eQngEtYHNew Attribute Bulk_Price: https://lnkd.in/e8uSD54qCRM Audiences

Primary Channel group: https://lnkd.in/e9Y6pGikKey events: https://lnkd.in/e5Zq557HGoogle Data missing: https://lnkd.in/eFV7SYpSComprehensive list of event parameters for standard events: https://lnkd.in/e-ssxGM5Big Analytics change: https://lnkd.in/eyufKPuCNew GA4: Consent Settings: https://lnkd.in/e54PvTnyTrend detection: https://lnkd.in/ed7CgYKJGA4 – Measurement Protocol update: https://lnkd.in/eqGAx-RgWarning UA360 Users: https://lnkd.in/eANA79z8New data retention feature: https://lnkd.in/ehjTeHgNLink subproperties: https://lnkd.in/egKjhSaVManuel traffic update: https://lnkd.in/eNbUAFGmParameter limit: https://lnkd.in/ehjTeHgN

Google has rolled out its Ads Editor version 2.6, with eight new features and updates: – Editor now supports the migration of Display campaigns to Performance Max campaigns– Editor now lets you create and manage experiments in Performance Max– The “Add Responsive Display ad” recommendation in the Editor now provides recommended fields– Editor now supports

Geert Groot send me the opinion awards yesterday! Never heard of it before. Interesting way to get more information from users about Ads from Google.

AdVenture Media is holding a Day Of Learning and Happiness Conference, taking place on April 17th in NYC. PPC Marketers are invited to join Patrick Gilbert, Isaac Rudansky, and the rest of AdVenture Media as they open up their playbook to discuss advertising solutions for the AI revolution. You can attend in person or live

Pmax update February: New brand Pmax script: https://lnkd.in/ekrhZ7AwPmax Q&A live: https://lnkd.in/e9c-PHqDNew Pmax AI updates: https://lnkd.in/e7Nn-ss8Recently used label: https://lnkd.in/e_DSwFwaGoogle’s PMaxStellar Masterclass: https://lnkd.in/emACQTAyNew way to push full Pmax: https://lnkd.in/erEVcQqxPmax Audit dashboard: https://lnkd.in/eJhRgwmh

RSA updates Teodor Yordanov already saw this change a week ago. Google can now only show 1 headline. Google stated that this can lead to better performance in some cases! If you want insights into how often only one headline or description shows you can review the combinations report. If you have assets that are