Dynamic Changes in Google Shopping Carousel
Barry Schwartz and Khushal Bherwani found out that when you swipe in a dynamic shopping carousel that the carousel below also changes.
Dynamic Changes in Google Shopping Carousel Read More »
Barry Schwartz and Khushal Bherwani found out that when you swipe in a dynamic shopping carousel that the carousel below also changes.
Dynamic Changes in Google Shopping Carousel Read More »
Mike Ryan from Smarter Ecommerce (smec) just released the PMax Brand Traffic Analyzer script. This script addresses the challenge of tracking brand search traffic within Performance Max (PMax) campaigns. Brand search traffic is valuable as it typically leads to higher conversion rates and return on ad spend (ROAS). However, PMax mixes brand and non-brand traffic
Brand Traffic Analyzer script for Pmax Read More »
Navah Hopkins shared yesterday that the following placements will no longer be excludable from Microsoft PMax as of March 1, 2024: – msn.com– outlook.com– outlook.live.com– microsoftcasualgames.com– windows.msn.com– ntp.msn.com– zone.msn.com– superapp.msn.com– bing.com They are still excludable from other campaign types.
Microsoft ads update Read More »
Dario Zannoni found out that Google has released a comprehensive list of event parameters for standard events! Very useful to check most of the event parameters from automatically collected events, enhanced measurement events, and recommended events. For more information visit: https://lnkd.in/e2NkBFcx
Google’s Event Parameters Guide Read More »