February 18, 2024

Google’s PMaxStellar Masterclass

Arpan Banerjee just texted me that the PmaxStellar is live! This video is perfect for everybody that is not familiar with Pmax. Some subjects: • Navigating Consumer Behavior & Marketing Evolution• Launching PMax: A Step-by-Step Guide• Achieving Marketing Objectives• Mastering New Customer Acquisition• The Power of Cross-Channel Bidding• Campaign Success Through Quality Inputs• Enhancements for

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Google’s Latest Release – Ad Format Preferences Documentation for Demand Gen

Dario Zannoni found out that Google has released new documentation for Ad Format Preferences in Demand Gen. Demand Gen video ads can appear in : – In-stream– In-feed– Shorts When setting videos in Demand Gen campaigns, they automatically show in all three formats. The new Ad Format Preferences feature will give the option to choose

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Google plans to refund advertisers due to an overcharging error

Google has acknowledged a technical glitch that caused overcharging for a small number of campaigns within Display and Video 360 from July to December last year. Affected advertisers have been notified via email and will receive credit refunds. Google advises contacting sales teams for more details. For information, please refer to this link!

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