February 17, 2024

Reservation Ads

A few months ago Google announced reservation Ads. Around that time you had to contact the team to get acces. Now Patrick Gehn found some accounts that got acces. Looks like Google is rolling it out. Reservation Ads includes self-service setup for: – YouTube Select Lineups– YouTube Select Shorts Lineups– YouTube TV Lineups– Cost-Per-Impression Masthead–

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Google Responds to Criticisms of the Privacy Sandbox Report

Google is disputing a report by the IAB Tech Lab that claims the Privacy Sandbox could hinder effective advertising and disadvantage smaller businesses. Google argues that the report contains inaccuracies and overlooks the broader goal of improving user privacy while enabling effective digital advertising. They provide clarifications in four key areas and express openness to

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