February 7, 2024

Google is sunsetting Commissions and Commissions bid strategies

Google is sunsetting Commissions (per Stay) and Commissions (per Conversions) bid strategies! As the travel industry rebounds and faces technological shifts, Google is adapting to support businesses in this changing landscape. With upcoming changes such as the phase-out of third-party cookies, Google is transitioning to more durable strategies for business growth. To address these changes,

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Google cannot proceed with third-party cookie deprecation

Google’s plan to deprecate third-party cookies is facing a hurdle as the UK’s Competition and Markets Authority (CMA) has raised concerns regarding competition issues related to Google’s Privacy Sandbox program. The CMA has expressed concerns about Google benefiting from user data while limiting competitors’ access, potentially advantaging its ad tech services, and hindering the identification

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