January 31, 2024

Just like Pmax, Demand Gen is also getting a lot of new functions. One of the functions that Maximilian vom Eyser announced today is the adding or removing of a feed. Before you needed to remove the campaign and start a new one!

Mantas Mereckis & Sofia Akritidou found this new menu option in his Google Ads called solutions. Now I have posted about this before because Dario Zannoni found some documents a few months ago about this. Might be rolling out soon… With Solutions you can create automated and customised workflows without making changes to the code.

With all the Google Ads changes that I documented over the last years I found out that not everybody knows and understands all the settings. Even worse, they use incorrect settings… That’s why I made a Google Ads Settings Checklist! To make sure that you are taking full advantage of all the options you have

Google has released their 2023 Q4 financial highlights. – 13% more revenue– YouTube Ads revenue grew by 15,5%– Display Ads revenue shrinks with 2,1%– Search networks revenue growth 12,7% Toral Ad revenue was a bit lower than what investors expected. $65.5 billion vs. $65.8 billion expected. For more information read: https://lnkd.in/eyQPFvb7

Besides the new icons that were discovered by Felix Mayo Ana Perez found these new sizes for the campaign types. Looks like Google wants to persuade users to use Pmax more by creating a bigger section.